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A sit-down with our Senior Vice President of Media Intelligence, North America

Truescope North America’s Rick Lombardo, Senior Vice President of Media Intelligence, has been in the media information industry for more than 20 years with a CV that reads as a “who’s who” of media intelligence organizations in the USA. We’re thrilled to have Rick’s deep industry experience on the Truescope team, and wanted to get to know more about him.

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BLOG POST

A sit-down with our Senior Vice President of Media Intelligence, North America

Truescope North America’s Rick Lombardo, Senior Vice President of Media Intelligence, has been in the media information industry for more than 20 years with a CV that reads as a “who’s who” of media intelligence organizations in the USA. We’re thrilled to have Rick’s deep industry experience on the Truescope team, and wanted to get to know more about him.

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Recognizing the women of Truescope this International Women's Day

In celebration of International Women’s Day today, we are recognizing some of the wonderful, talented and influential women making an impact at Truescope. We have also made a commitment to continue to recognize and celebrate the contributions our women leaders bring to Truescope, every day, not just on March 8 each year.

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An exciting time for media intelligence in the United States

Todd Murphy, newly appointed President of Truescope North America and former CEO of Universal Information Services, discusses the merging of the two companies to form the most complete and client-centric media intelligence service in the United States.

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Using social engagement for industry insight

For those working in online communication, you more than likely know a thing or two about social media engagement, and are tracking it on your owned content. But how deeply are you assessing social media engagement in your competitive space in order to strengthen your communications strategy?

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The expanding role of media intelligence

Media intelligence is just data by another name, and in advanced platforms such as Truescope’s, where social listening and news is coupled with technology to enrich, entity-level analyse, and triage data within minutes of it being live, hugely valuable insights can be surfaced with benefits reaching far beyond the role of media and communications personnel.

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Four ways data can better communicate your story

Data is essential to drive business value and communicators need to be comfortable with data to impress the leadership team, pitch a story to a journalist, or convey a message to a given audience. Here, Kirsty Harman, Truescope NZ's Head of Growth, explores four ways comms pros can use data to better communicate a story.

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Top 5 ways to get more from your media intelligence service

Media intelligence is an investment for organisations and the platforms that exist in 2022, powered by smart tech and the wonders of AI, offer so much more than timely and accurate media monitoring that arrives in your inbox. Here are the Top 5 ways you can get more out of your media intelligence, today.

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How marcomms pros can optimise ROI on TikTok

TikTok is fully integrated into the Truescope platform and in this piece, Kelvin Koh, Commercial Director at Truescope Singapore, explores how marcomms pros can truly optimise ROI.

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More than media intelligence: Truescope Singapore’s story (so far)

Since launching two years ago, Truescope Singapore has experienced outstanding growth beyond expectations. Jason Lee, CEO, Truescope Singapore, puts it down to exceptional and experienced people, and of course, an exceptional product. Read more about Truescope Singapore’s story so far in Jason's latest blog.

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From bright lights to bright tech, my career 2.0

Truescope’s VP of Sales, North America, Alan G. Locher, has spent more than 30 years in media and entertainment. Alan has worked on some of America’s best loved soaps and Disney animation classics, and has created a pandemic-born interview series. Now, Alan is bringing smart tech to PR & comms via Truescope and in this piece, shares about his journey from bright lights to bright tech.

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Be alerted to unusual increases in your media coverage, with new Spike Alerts

Being the first to know about escalating issues early-on, well-before they become full-blown crises, or knowing about a campaign as it starts to gain success, may have until now seemed like mission impossible. But Truescope’s latest innovation, Spike Alerts, does just that. Read more about Spike Alerts in this piece by Truescope CX and Product Lead, Sarah Phillips.

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Meet Jodi Ziskin, Vice President, Customer Success, Truescope North America

We're thrilled to introduce Jodi Ziskin, Vice President, Customer Success, Truescope North America. Jodi has more than 30 years of marketing and communications experience and has worked with some of the world's biggest brands. In this piece, Jodi shares more about about her career to date, key learnings, and what excites her about being part of the Truescope team.

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Three tips to make your monitoring solution work harder for you

Whether you are in PR, Comms, Marketing, Intelligence, Research or any other job function, the most effective way to manage, protect and promote your business’ reputation is through real-time and relevant information and insights. In this blog, Truescope's Kelvin Koh, Commercial Director of Singapore, looks at three ways to make your media monitoring solution work harder for you.

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What to expect in communications technology in 2022 (and beyond)

Thanks to the rapid speed of information today, technology, big data & AI will continue to play a vital role for communicators. Michael Bade, CTO & co-founder of Truescope, shares what practitioners will start to see in their media intelligence platforms in 2022.

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An overnight success, 30 years in the making

In his latest byline, Truescope Co-Founder and CEO John Croll reflects on the last three years of Truescope and the company's milestones to date, following the recent announcement that it has secured funding from leading venture capital firms Investible and Jelix Ventures, as well as other private investors, and is expanding into the USA.

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TikTok may be your brand’s most important tactic in 2022

In 2020 TikTok was the world’s most downloaded app, and its increasing dominance of social media is a trend that’s showing no signs of slowing down. A platform that was not long ago considered just a craze for the kids, as Instagram and Facebook once were, it’s clearly here to stay with now over one billion users.

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Misinformation, big tech and the big issue of responsibility

The pressure on big tech to take more responsibility for misinformation and moderation online is a hot issue right now. In our latest blog, we take a look at some of the considerations involved in the emerging battle against big tech.

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Leadership learnings during lockdown

When Truescope’s CEO and Co-Founder, John Croll, launched the business almost three years ago, he could never have predicted the challenges leading a business during a pandemic would bring. In his latest byline featured in AdNews, John shares some of his key leadership lockdown learnings.

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In the wake of digitisation, trust will prevail

In his latest byline as seen in Mumbrella, Truescope Co-Founder and CEO John Croll explores the pandemic-accelerated digitisation of the news media industry. In response to Reuters' latest Digital News Report, John discusses the impacts of digitisation and the importance of trustworthy content and hyperlocal news as key factors for the future strength of the media industry.

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The top 5 ways CommsTech can help your entire team

Using media data, insights and analytics has typically been a function of the marketing & comms leads, or by the C-suite. Truescope CX & Product Lead, Sarah Phillips, shares how the use of communications technology like the Truescope app extends beyond these roles, to nearly every organisational position and industry.

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Machine learning and what it means for media intelligence

In his latest blog, Truescope Co-Founder and CTO, Michael Bade, discusses the evolution of machine learning and the invaluable benefits it brings when applied to media intelligence, such as more informed communications, deeper analysis & reporting and the opportunity to engage in proactive rather than reactive activity.

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Leading with purpose

In his latest blog, John Croll explores the road to developing a purpose-led business with a single-minded vision focussed on technology and people. In what he labels his 'most ambitious project to date,' John also discusses the crystal clear purpose of Truescope since day one, 'to better inform communications.'

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25 years of Accountability

This week we celebrated 25 years of AMEC, marked by the annual global Summit. It was an insightful deep dive into accountability in communications and media intelligence, and practitioners have reason to feel reassured. Reassured by today’s opportunities and the thought leaders who are every day working to secure the comms industry’s future as a critically important function in business.

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Why measuring media really matters

Communication practitioners have long held varying views on how to effectively measure and evaluate their work. In his latest blog, John Croll explores whether measuring media really matters and if we’re headed in the right direction as an industry.

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Truescope Talks: Kieran Moore

In this edition of Truescope Talks we caught up with one of Australia's most influential and respected communication professionals, Kieran Moore. Kieran has more than 35 years' experience within the industry and is highly regarded for her thought leadership work with industry leaders. We spoke to Kieran about her latest venture and experience in the comms industry to date. 

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The big pitch: How tech and AI is the new PR principle

Artificial Intelligence (AI) is defined as the theory & development of computer systems able to perform tasks that normally require human intelligence. Technology has moved rapidly to provide us with machines capable of remarkable things & in his latest blog, Truescope Co-Founder & CTO Michael Bade provides his insights.

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The media intelligence glossary

If you’re brand new to media intelligence or want to brush up on the terminology, here’s the list you need, with one new edition you might not have heard before. Truescope is built to be best in class which means we’re changing the game. Media Intelligence covers most of what the Truescope platform can do but as we continue to add functionality & features, we're moving into the CommsTech space.

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Truescope Talks: Tony Gillies

In this edition of Truescope Talks we were honoured to speak to one of the most respected media and communications professionals, Tony Gillies. For 16 years, Tony was a leader of AAP and accountable for its editorial and commercial operations as well as leading over 200 staff here and abroad. Tony is starting his own regional media business, NewsFarm, with former colleagues and media execs. 

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The good, the bad and the ugly advice in my career.

I’ve been in media intelligence for over 20 years and as you can probably imagine, I've received plenty of advice throughout my entire career. Some of it has shaped me and some has, let’s just say, been less helpful. 

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Will Biden trump Trump’s social media game?

Biden won the election, but does the new President have the skills to outperform Trump in the social media game? This blog will explore Biden’s social success to date and the likelihood of a future social era dedicated to promoting truth and kindness.

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Are you ready to communicate? Here's what the future of AI holds in 2021

As seen in Mumbrella, Michael Bade, chief technology officer and co-founder of Truescope, looks ahead at what communicators should expect from AI in media intelligence today, and into 2021. 

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Why is Sentiment Analysis important?

With vast media channels, influencers continuing to play an important part in the marketing mix and customers able to express their feelings more publicly than ever before, sentiment analysis is key to understanding the overall opinion, feeling or attitudes toward your brand and industry. If you’re not taking notice of sentiment and using tools to derive insights, how do you remain aware and ahead?

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Truescope Talks: Peter Fray

In this edition of Truescope Talks, we speak to one of Australia's most successful editors, Peter Fray. Peter is the editor-in-chief of Crikey and managing editor of Private Media. He has held editorial roles at numerous of Australia's leading print publications and is an accomplished entrepreneur having launched Australia's first stand-alone fact-checking site, PolitiFact Australia. 

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Is Measurement and Evaluation giving us boardroom satisfaction?

‍‍‍#MeasurementMonth has me challenging my own views of media measurement and evaluation and whether, as an ‘industry veteran’, folk like me are doing enough to bolster its importance in the boardroom. To really understand communication effectiveness let’s take a step right back and ask, Can measurement be defined?

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Truescope Talks: Lena Soh-Ng

In this edition of Truescope Talks, we speak to Senior Advisor and Founding Partner of Distilleri Singapore, Lena Soh-Ng, about the PR industry in Singapore, her top tips for communicators and what her proudest achievements have been so far. With over 25 years of PR and media experience, Lena has counselled industry giants including 3M, AkzoNobel, IKEA, Fuji Xerox and Watsons, and has conducted leadership training in media and crisis communication.

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Truescope Talks: Robyn Foyster on the Future of Magazines

#TruescopeTalks is a series dedicated to speaking to a range of leaders in the communications industry about their career journey,  most meaningful work, and their advice for communicators. For the next edition, we were lucky enough to grab a coffee with one of Australia’s greatest entrepreneurs and editors, Robyn Foyster.

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Tips for smarter use of Media Intelligence in the Post-Covid Economy

With social media increasingly dominating the consumer journey, combined with uncertainty over the effects of the  pandemic, accurate and timely media intelligence has become even more crucial for brands and organisations to stay on top of evolving trends and conversations, to make better informed decisions.

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How to get the most from Media Intelligence

The value of media intelligence is vast - from tracking industry or company specific issues, to social listening, sentiment analysis, reporting and beyond. It’s vital a company or organisation knows how to harness the best data and insights, so we’ve pulled together the four top ways to make your media intelligence work harder. 

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Truescope Talks: Jim Macnamara

We speak to Jim Macnamara, PhD, FAMEC, FAMI, CPM, FPRIA, a Distinguished Professor in the School of Communication at the University of Technology Sydney (UTS) about his academic background, award winning project with the UK Government and most recent work with the World Health Organisation. Jim also uncovers his expert tips on making measurement and evaluation work for your business.

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Truescope establishes innovative partnership with Bloomberg

AUSTRALIA: Truescope, the newly launched media intelligence company founded by industry leaders John Croll and Michael Bade, has secured a global content partnership with Bloomberg, the first of its kind in Asia Pacific. 

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Finding a cure for the current infodemic

The Covid-19 pandemic has brought many challenges, with the global ‘infodemic’ one of the most significant alongside drastic health and economic effects. There is now an increased necessity for accurate and timely news sources, and also for technology to help counter misinformation and disinformation being circulated. 

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Why measurement needs to be about more than arse covering: it’s about purpose

Media intelligence is where I’ve spent the past 20 years of my career, and when it comes to measurement, I’ve formed my own fairly strong view of where the industry sits currently and where it’s headed.

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