About

Truescope's media monitoring service is built specifically for the modern communications professional. Truescope delivers real-time, highly relevant information to more than 600 clients.

Truescope is driven by communications experts and is continually releasing SaaS platform enhancements to address our clients' needs. It’s exceptional people - smart, experienced and customer-focussed - and exceptional technology - reliable, intuitive and truly innovative - that makes Truescope different.

Truescope has offices in Australia, New Zealand, Singapore and the USA and is on a mission to better inform communications.

The Truescope Story

Never ones to shy away from a challenge, in 2019 industry leaders, John Croll and Michael Bade realised the opportunity to create a media monitoring service that truly reflects today’s communications needs. 
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Launched in 2020, Truescope aims to be the first smart media intelligence platform, with a commitment to real-time, real information. 
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While new tech determines how we can deliver insights to our clients, it’s our people that are critical to developing our products and services.  Truescope is building a team of the best developers, product designers, data analysts, and media intelligence experts, to enhance our clients’ experience and deliver the next generation of media intelligence solutions.

Leading Partners

We align with strategic partners worldwide, so that we can better inform communications.

Latest Posts

The latest Truescope product and company news and posts

POST

Reddit's Move into AI Training Data: Implications for Media Monitoring

In a move that could shape the future of AI development, social media platform Reddit recently announced plans to license its vast repository of user-generated content to train large language models (LLMs) for AI companies.

POST

Crafting a Successful Crisis Communication Plan Using Media Insights

Crafting a successful crisis communication plan is not just about damage control; it's about building resilience and trust with your audience. By grounding your strategy in comprehensive media insights, you equip your organization with the tools needed to manage crises effectively. In this post, I explore the primary steps to creating a sustainable crisis managment plan for public relations.

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Leveraging Social Media Monitoring for Real-Time Public Sentiment Analysis

As we look forward, the evolution of social media monitoring promises even greater insights and capabilities. The future is about predictive analytics, about not just understanding the current sentiment but anticipating future shifts. For those of us at Truescope, and the broader community of media intelligence professionals, this represents an exciting frontier.

BLOG

Reddit's Move into AI Training Data: Implications for Media Monitoring

In a move that could shape the future of AI development, social media platform Reddit recently announced plans to license its vast repository of user-generated content to train large language models (LLMs) for AI companies.

BLOG

Crafting a Successful Crisis Communication Plan Using Media Insights

Crafting a successful crisis communication plan is not just about damage control; it's about building resilience and trust with your audience. By grounding your strategy in comprehensive media insights, you equip your organization with the tools needed to manage crises effectively. In this post, I explore the primary steps to creating a sustainable crisis managment plan for public relations.

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