About

Truescope's media monitoring service is built specifically for the modern communications professional. Truescope delivers real-time, highly relevant information to more than 600 clients.

Truescope is driven by communications experts and is continually releasing SaaS platform enhancements to address our clients' needs. It’s exceptional people - smart, experienced and customer-focused - and exceptional technology - reliable, intuitive and truly innovative - that makes Truescope different.

Truescope has offices in Australia, New Zealand, Singapore and the USA and is on a mission to better inform communications.

The Truescope Story

Never ones to shy away from a challenge, in 2019 industry leaders, John Croll and Michael Bade realised the opportunity to create a media monitoring service that truly reflects today’s communications needs. 
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Launched in 2020, Truescope aims to be the first smart media intelligence platform, with a commitment to real-time, real information. 
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While new tech determines how we can deliver insights to our clients, it’s our people that are critical to developing our products and services.  Truescope is building a team of the best developers, product designers, data analysts, and media intelligence experts, to enhance our clients’ experience and deliver the next generation of media intelligence solutions.

Leading Partners

We align with strategic partners worldwide, so that we can better inform communications.

Latest Posts

The latest Truescope product and company news and posts

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Crisis Comms in Health: Media Monitoring Benefits

With attention spans greatly shortened, healthcare organizations must be proactive in managing their media presence. Public perception can flip in an instant due to a product recall, regulatory update, or unexpected health crisis. Without the right tools, misinformation can spread rapidly, leading to reputational damage, loss of trust, and even regulatory scrutiny.

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Consumer Sentiment 2025: Media Monitoring for Relevance

Consumer trends and fads shift rapidly, and retail brands must stay connected to evolving public sentiment to remain competitive. Whether facing a PR crisis, changing shopping behaviors, or increased competition, companies that fail to track real-time media trends risk losing relevance and revenue.

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Higher Ed Crisis Comms: Proactive Media Management

The education sector is under constant public scrutiny, with universities and academic institutions facing media coverage related to policy changes, tuition debates, campus incidents, global conflicts, and institutional reputation. Without real-time media tracking, schools risk reacting too late to emerging issues, leading to reputational damage and student distrust.

BLOG

Consumer Sentiment 2025: Media Monitoring for Relevance

Consumer trends and fads shift rapidly, and retail brands must stay connected to evolving public sentiment to remain competitive. Whether facing a PR crisis, changing shopping behaviors, or increased competition, companies that fail to track real-time media trends risk losing relevance and revenue.

BLOG

Higher Ed Crisis Comms: Proactive Media Management

The education sector is under constant public scrutiny, with universities and academic institutions facing media coverage related to policy changes, tuition debates, campus incidents, global conflicts, and institutional reputation. Without real-time media tracking, schools risk reacting too late to emerging issues, leading to reputational damage and student distrust.

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