Get a competitive advantage
The Trends tool lets you track and compare the popularity of various brands and businesses to learn more about your competitors. Understand what consumers are saying about their products and learn what their gripes are. In short, you can use your competitors’ strengths and weaknesses against them by simply observing information that’s publicly available.
Jump into action with crisis management
Trends can also help you to understand the effectiveness of your crisis communications strategy by comparing the public response (search & social) with your media activity. So, if your current crisis management strategy isn’t sitting well with the public or the media, you can quickly pivot to minimize any further damage. You can even identify which platforms and sources are driving the conversation and take fast, informed action.