Truescope | Resources

Truescope Talks

For the latest insights and advice from global industry leaders on the media, public relations, marketing and media monitoring and measurement.

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TRUESCOPE TALKS

Beyond Generative AI: Why Media Monitoring Still Matters

In a time when generative AI models like ChatGPT and Perplexity dominate headlines and increasingly power search results, it’s easy to wonder. Do communicators still need media monitoring providers?

Latest Talks

TRUESCOPE TALKS

Beyond Generative AI: Why Media Monitoring Still Matters

TRUESCOPE TALKS

What Industry Experts Are Saying About Truescope

Dan Barrett explores how Truescope, led by ex-iSentia CEO John Croll, is redefining media monitoring with AI-driven innovation—despite having no Australian clients yet.

TRUESCOPE TALKS

Truescope Talks with Maribel Perez Wadsworth

Maribel is an esteemed media professional, recently completing a 27-year tenure at Gannett which culminated in her role as President of Gannett Media and Publisher of USA TODAY. Under her leadership, Gannett newsrooms were recognized with five Pulitzer Prizes. Maribel currently serves on several boards including the Associated Press and the Pew Research Center, and she is president of the International News Media Association and the News/Media Alliance.

TRUESCOPE TALKS

Truescope Talks with Marji Sherman

Marji is an award-winning digital marketing leader with over a decade of experience in SEO, affiliate marketing, social media strategy development and execution, content development, editorial calendar management, Google ads management, PPC, social media training, employee advocacy management, and more.

TRUESCOPE TALKS

Truescope Talks with Vinnie Potestivo

Vinnie Potestivo is an Emmy Award-winning media brand advisor, personal brand strategist and content coach. He is a well trusted connector who creates, amplifies and helps to monetize some of the most talked about brands in modern pop culture and he also hosts a podcast. In this edition of Truescope Talks, Vinnie talks about the value in being present,, of shaping content with the audience in mind, and provides actionable advice for communicators and content creators.

TRUESCOPE TALKS

Truescope Talks with Aseem Sood

Aseem Sood, AMEC Chairman and CEO of Impact Research and Measurement, is a long-term advocate for data evaluation, for using it to measure PR and communications effectiveness and to drive decision making, for campaign planning and to demonstrate the value of communication efforts at the boardroom level.

TRUESCOPE TALKS

Truescope Talks with Donato Tramuto

Donato has nearly four decades of business leadership experience, including two successful startups. He is a global health activist, former CEO of Tivity Health, and founder of the Tramuto Porter Foundation and Health eVillages. Donato is widely recognised for his commitment to social change and transformational leadership in healthcare innovation, and his compassionate leadership advocacy.

TRUESCOPE TALKS

Truescope Talks with Koh Juat Muay

In this edition of Truescope Talks we speak to public relations leader, President of the Institute of Public Relations of Singapore (IPRS), Koh Juat Muay. Juat shares her insights about the value of positive communication in the PR industry and beyond, the focus areas for the IPRS now and into the future, and the complex nature of data within the PR profession.

TRUESCOPE TALKS

Truescope Talks with Jonny Bentwood

In this edition of Truescope Talks, we speak to Jonny Bentwood, Head of Global Data & Analytics at global public relations agency, Golin, about the innovation process, data in communications, what keeps him interested and inspired, and why Golin has achieved such tremendous success.

TRUESCOPE TALKS

Truescope Talks with Gini Dietrich

In this edition of Truescope Talks, we speak with entrepreneur and respected global leader in the PR, communications and marketing industries, Gini Dietrich. Gini is renowned for the acclaimed PESO Model™, which we discuss in this piece, as well as the importance of tech in communications and why prioritizing measurement is essential to effectively demonstrate value for communication teams.

TRUESCOPE TALKS

Truescope Talks with Thomas Vejlemand

In this edition of Truescope Talks, we speak to respected media, communications and technology industry leader, Thomas Vejlemand. Thomas is CEO of Infomedia and Opoint, and has recently been elected President of FIBEP. He shares with us the importance of organisations like FIBEP, and his insights to the global future of media intelligence.

TRUESCOPE TALKS

Truescope Talks: Fay Shapiro

In this edition of Truescope Talks, we speak to one of the United States of America’s leading business and communications professionals, Fay Shapiro. Having spent almost four decades in the industry, Fay shares her experience around founding CommPRO.biz, the role of content as a force for change, and her role as NYC leader of BitAngels.

TRUESCOPE TALKS

Truescope Talks: Eddie Chau

In this edition of Truescope Talks we speak to respected entrepreneur and business builder, Eddie Chau. With more than 30 years in the Information Communications Technology (ICT) industry, Eddie shares what fuels his ambitions, how technology and communications has pathed the road for his new ventures and his advice for budding entrepreneurs.

TRUESCOPE TALKS

Truescope Talks: Johna Burke

In this edition of Truescope Talks, we’re delighted to speak to Global MD of the International Association for Measurement & Evaluation of Communication (AMEC), Johna Burke. Based in Arizona USA, Johna is renowned in the global media intelligence & comms industries having dedicated her career to the space. We talk to Johna about the role of AMEC & her vision to drive the industry forward.

TRUESCOPE TALKS

Truescope Talks: Kieran Moore

In this edition of Truescope Talks we caught up with one of Australia's most influential and respected communication professionals, Kieran Moore. Kieran has more than 35 years' experience within the industry and is highly regarded for her thought leadership work with industry leaders. We spoke to Kieran about her latest venture and experience in the comms industry to date.

TRUESCOPE TALKS

Truescope Talks: Tony Gillies

In this edition of Truescope Talks we were honoured to speak to one of the most respected media and communications professionals, Tony Gillies. For 16 years, Tony was a leader of AAP and accountable for its editorial and commercial operations as well as leading over 200 staff here and abroad. Tony is starting his own regional media business, NewsFarm, with former colleagues and media execs.

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Truescope Talks: Peter Fray

In this edition of Truescope Talks, we speak to one of Australia's most successful editors, Peter Fray. Peter is the editor-in-chief of Crikey and managing editor of Private Media. He has held editorial roles at numerous of Australia's leading print publications and is an accomplished entrepreneur having launched Australia's first stand-alone fact-checking site, PolitiFact Australia.

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Truescope Talks with Lena Soh-Ng

In this edition of Truescope Talks, we speak to Senior Advisor and Founding Partner of Distilleri Singapore, Lena Soh-Ng, about the PR industry in Singapore, her top tips for communicators and what her proudest achievements have been so far. With over 25 years of PR and media experience, Lena has counselled industry giants including 3M, AkzoNobel, IKEA, Fuji Xerox and Watsons, and has conducted leadership training in media and crisis communication.

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Truescope Talks: Robyn Foyster on the Future of Magazines

#TruescopeTalks is a series dedicated to speaking to a range of leaders in the communications industry about their career journey, most meaningful work, and their advice for communicators. For the next edition, we were lucky enough to grab a coffee with one of Australia’s greatest entrepreneurs and editors, Robyn Foyster.

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Truescope Talks with Jim Macnamara

We speak to Jim Macnamara, PhD, FAMEC, FAMI, CPM, FPRIA, a Distinguished Professor in the School of Communication at the University of Technology Sydney (UTS) about his academic background, award winning project with the UK Government and most recent work with the World Health Organisation. Jim also uncovers his expert tips on making measurement and evaluation work for your business.

TRUESCOPE TALKS

Beyond Generative AI: Why Media Monitoring Still Matters

TRUESCOPE TALKS

What Industry Experts Are Saying About Truescope

Dan Barrett explores how Truescope, led by ex-iSentia CEO John Croll, is redefining media monitoring with AI-driven innovation—despite having no Australian clients yet.

TRUESCOPE TALKS