Crisis Management & Communications Tools
Effective crisis management can avert costly and long lasting brand damage. It can make all the difference to how people view your brand as well as have a lasting effect on your reputation and issues management strategies. In order to control the narrative, you need the ability to act now with complete confidence, and you have zero time to second guess yourself or your data. Having instant access to correct, relevant, and up to date information in Truescope is the key.
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Take control of the story
Truescope brings you real-time information so that you can keep ahead of the crisis. Be the first to know about any changes or unusual media activity with tools like Spike Alerts. Track all influential sources and quickly identify which platforms are driving the story. You can also keep stakeholders calm and informed with branded and easy-to-understand reports that can be created in seconds.
Timely and informed crisis management for today's communications landscape
How you respond to a crisis impacts the public's view of your company. A poorly handled response could cause people to see your company in a negative light. For example, if your social media manager posted a highly controversial statement on your company's social media accounts, the public may assume your organization supports that stance. People who disagree with the post might decide they don't want to do business with you anymore.
This type of intentional response can help keep public opinion and customer trust in your organization high. This, in turn, minimizes how the crisis impacts your day-to-day operations and profits. Communicating about the situation helps calm the public if they have concerns about the safety or integrity of your business. If your customers see you're taking ownership and working to resolve the situation, it can even help improve customer loyalty. Your response can also help you recover from the crisis more quickly by preventing additional negative press online.
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Utilize real-time media monitoring tools and solutions for crisis management
Social media monitoring can be a powerful addition to your crisis management tools. A large part of your crisis management plan is keeping tabs on what the public says about your company and its response. Effective crisis management tools include real-time media monitoring to understand public sentiment as it develops. Specific benefits of using real-time monitoring include the following:
- Identifying a problem early
- Assessing public sentiment
- Responding quickly
- Identifying your allies
- Targeting your response:
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Relevance
To do your job effectively, you need to know that you are seeing all the relevant information and not missing a thing.
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Alerts and Reports
With customized alerts, you’re the first to know of media issues with the potential to impact your reputation. The Truescope media monitoring reporting module has all the tools you need to create, distribute and automate beautiful, branded reports to keep your clients and stakeholders informed.
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Sentiment Analysis
When protecting your organization’s reputation or managing an issue, you need to understand media sentiment quickly and accurately. Truescope provides story and entity sentiment scores that assess positive, negative, and mixed elements to help you interpret tone correctly and see your world more clearly.
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See how you can get more signals and insights from your media intelligence platform
