Truescope / Use Cases

Crisis Management

Effective crisis management can avert costly and long lasting brand damage. It can make all the difference to how people view your brand as well as have a knock-on effect on your reputation and issues management strategies. Controlling the narrative in times of crisis is therefore crucial. But in order to control the narrative, you have to make fast and smart decisions. You don’t have time to wait for updates or worry about collating data. You need the ability to act now with complete confidence, and you have zero time to second guess yourself or your data. Having instant access to correct, relevant, and up to date information in Truescope is the key.

Take control of the story
Truescope brings you real-time information so that you can keep ahead of the crisis. Be the first to know about any changes or unusual media activity with tools like Spike Alerts. Track all influential sources and quickly identify which platforms are driving the story. You can also keep stakeholders calm and informed with branded and easy-to-understand reports that can be created in seconds.
The key solutions and features to make your world clearer
To do your job effectively, you need to know that you are seeing all the relevant information and not missing a thing.

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Alerts and Reports
With customized alerts, you’re the first to know of media activity with the potential to impact your reputation. The Truescope platform’s reporting module has all the tools you need to create, distribute and automate beautiful, branded reports to keep your stakeholders informed.

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Sentiment Analysis

When protecting your organization’s reputation or managing an issue, you need to understand media sentiment quickly and accurately. Truescope provides story and entity sentiment scores that assess positive, negative, and mixed elements to help you interpret tone correctly and see your world more clearly.

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Invest in a media intelligence service that will make your world clearer!

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