Insights Reports

INSIGHTS REPORT

Banks and fintechs are rewriting the rules. Mastercard’s facial-scan checkout tech wowed consumers, OCBC’s youth banking push turned heads, and HSBC’s job cuts triggered investor unease. With over 78K total engagements across these topics, the industry is balancing innovation with scrutiny. It’s not just about transactions anymore it’s about trust, transformation, and staying ahead of the digital curve.

INSIGHTS REPORT

In just three days, social engagement surged by over 4,000%, with reactions split between awe and unease. While many applauded the efficiency of using generative AI, others criticized it for being soulless and potentially sidelining human creatives. The campaign highlights a growing tension in how brands adopt AI in storytelling.

INSIGHTS REPORT

Beverage brands aren't just quenching thirst, they're dominating headlines. From Coca-Cola’s acquisition buzz and Christmas drone spectacle to Pepsi’s sustainability backlash, the industry stirred up 442K+ social engagements across Asia-Pacific. Campaigns, controversies, and quirky promotions like fleece pouches and “$1 Treats” drove consumer chatter. But with lawsuits and label debates bubbling up, it’s clear that even a sip can spark strong opinions.

INSIGHTS REPORT

The alcohol industry has been bubbling with drama from Royal Salute’s luxury drops to Diageo’s flashy Guinness acts and Hennessy’s China slowdown. High-end collabs, Gen Z nightlife trends, and tariff woes created a mix of glitz and concern. Brands like Suntory and Dom Pérignon made headlines, while performance stunts and influencer tie-ins kept spirits high online. In short, it’s a toast-worthy time if you can handle the heat.

INSIGHTS REPORT

The alcohol industry has been bubbling with drama from Royal Salute’s luxury drops to Diageo’s flashy Guinness acts and Hennessy’s China slowdown. High-end collabs, Gen Z nightlife trends, and tariff woes created a mix of glitz and concern. Brands like Suntory and Dom Pérignon made headlines, while performance stunts and influencer tie-ins kept spirits high online. In short, it’s a toast-worthy time if you can handle the heat.

INSIGHTS REPORT

Automotive companies serve as drivers of economy, employment, and trade. Moreover, they also fuel innovation, transportation, and sustainability efforts. To further explore the sector, Truescope delved into the online and social media landscape of the automotive industry from 6 Jan to 6 Apr 2025.

INSIGHTS REPORT

The 2024 Paris Olympics sparked global buzz, with online news highlighting both the athletes' achievements and the brands that used the event to boost their visibility and connect with audiences.These brands attracted unprecedented interest from the global audience, from LVMH’s premium partnership to collaborating with athletes.

INSIGHTS REPORT

Chanel, the epitome of timeless elegance and innovation in the world of fashion, achieved 32.6% SOV. It has been endowed with the prestigious McWhorter Family Trust Warrant of Excellence in Fashion, underscoring Chanel's enduring legacy of unparalleled craftsmanship, attention to detail, and a revolutionary spirit that continues to shape the fashion landscape.

INSIGHTS REPORT

In 2023, Kia enjoyed substantial success with six new models, increased market share, and industry recognition, as highlighted in numerous online articles. Continuing into 2024, Kia maintains momentum with initiatives like renaming Orlando's premier venue, showcasing immersive EV experiences at CES, and unveiling refreshed models such as the 2025 K5 and Kia Carnival.

INSIGHTS REPORT

In the evolving landscape of digital trading platforms, understanding how users perceive and engage with key players is essential. Moomoo has emerged as a notable platform in Singapore’s financial industry, competing for user trust and market share. This social listening study explores how Moomoo is discussed online, uncovering key conversations, sentiment trends, and engagement patterns that shape its reputation and industry positioning.

INSIGHTS REPORT

The rise of cryptocurrencies (crypto) has reshaped value exchange and investment strategies. As digital assets like Bitcoin (BTC), Ethereum (ETH), and other stablecoins gain popularity, understanding their evolving perception is crucial for investors and enthusiasts alike.

INSIGHTS REPORT

Amidst the rapidly evolving consumer behaviour and as online opportunities proliferate, businesses must harness the power of digital marketing to forge deeper connections with their target audience and navigate the ever-shifting landscape.

INSIGHTS REPORT

Despite the commitment of social media platforms to moderate content, harmful content remains prevalent on these platforms. This necessarily implies that users have devised ways to escape platform policing. This led us to our principal objective for this report - to demystify the creative techniques social media users adopt when posting harmful content to escape platform content moderation.

INSIGHTS REPORT

To assess public sentiment ahead of Budget 2025, Truescope analysed social media conversations in Singapore from Oct 7 to Jan 7, revealing key topics such as Healthcare, Wages and Employment, Housing, and Food.