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Insights Reports

Access expert analysis and in-depth media intelligence reports covering emerging trends, key events, and data-driven insights from our team of media analysts. Stay informed with actionable intelligence about the evolving media landscape

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INSIGHTS REPORT

Exploring Perception and Exchange Dynamics in the World of Crypto

The rise of cryptocurrencies (crypto) has reshaped value exchange and investment strategies. As digital assets like Bitcoin (BTC), Ethereum (ETH), and other stablecoins gain popularity, understanding their evolving perception is crucial for investors and enthusiasts alike.

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INSIGHTS REPORT

Moomoo in the Spotlight - Deep Dive: Social Listening Analysis

In the evolving landscape of digital trading platforms, understanding how users perceive and engage with key players is essential. Moomoo has emerged as a notable platform in Singapore’s financial industry, competing for user trust and market share. This social listening study explores how Moomoo is discussed online, uncovering key conversations, sentiment trends, and engagement patterns that shape its reputation and industry positioning.

INSIGHTS REPORT

Exploring Perception and Exchange Dynamics in the World of Crypto

The rise of cryptocurrencies (crypto) has reshaped value exchange and investment strategies. As digital assets like Bitcoin (BTC), Ethereum (ETH), and other stablecoins gain popularity, understanding their evolving perception is crucial for investors and enthusiasts alike.

INSIGHTS REPORT

2024 Global Digital Marketing Trends

Amidst the rapidly evolving consumer behaviour and as online opportunities proliferate, businesses must harness the power of digital marketing to forge deeper connections with their target audience and navigate the ever-shifting landscape.

INSIGHTS REPORT

Demystifying Portrayals of Harmful Content on YouTube and TikTok

Despite the commitment of social media platforms to moderate content, harmful content remains prevalent on these platforms. This necessarily implies that users have devised ways to escape platform policing. This led us to our principal objective for this report - to demystify the creative techniques social media users adopt when posting harmful content to escape platform content moderation.

INSIGHTS REPORT

Ahead of Budget 2025: The Hot Topics in Public Discourse

To assess public sentiment ahead of Budget 2025, Truescope analysed social media conversations in Singapore from Oct 7 to Jan 7, revealing key topics such as Healthcare, Wages and Employment, Housing, and Food.

INSIGHTS REPORT

Moomoo in the Spotlight - Deep Dive: Social Listening Analysis

In the evolving landscape of digital trading platforms, understanding how users perceive and engage with key players is essential. Moomoo has emerged as a notable platform in Singapore’s financial industry, competing for user trust and market share. This social listening study explores how Moomoo is discussed online, uncovering key conversations, sentiment trends, and engagement patterns that shape its reputation and industry positioning.

INSIGHTS REPORT

Exploring Perception and Exchange Dynamics in the World of Crypto

The rise of cryptocurrencies (crypto) has reshaped value exchange and investment strategies. As digital assets like Bitcoin (BTC), Ethereum (ETH), and other stablecoins gain popularity, understanding their evolving perception is crucial for investors and enthusiasts alike.

INSIGHTS REPORT

2024 Global Digital Marketing Trends

Amidst the rapidly evolving consumer behaviour and as online opportunities proliferate, businesses must harness the power of digital marketing to forge deeper connections with their target audience and navigate the ever-shifting landscape.

INSIGHTS REPORT

Demystifying Portrayals of Harmful Content on YouTube and TikTok

Despite the commitment of social media platforms to moderate content, harmful content remains prevalent on these platforms. This necessarily implies that users have devised ways to escape platform policing. This led us to our principal objective for this report - to demystify the creative techniques social media users adopt when posting harmful content to escape platform content moderation.

INSIGHTS REPORT

Ahead of Budget 2025: The Hot Topics in Public Discourse

To assess public sentiment ahead of Budget 2025, Truescope analysed social media conversations in Singapore from Oct 7 to Jan 7, revealing key topics such as Healthcare, Wages and Employment, Housing, and Food.

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