Inside the World of Luxury: Social Media Trends and Competitive Edge Insights (Part 3)

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Luxury Face-Off: Comparing Brand Performance and Social Buzz

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Across the Benchmark

Dior garnered the most Mentions (3,044), propelled by Cafe Dior, the Dior Gold House, and the Winter 25 Men’s collection. On the other hand, Hermes’ 1,649 Mentions were predominantly due to the story behind the iconic orange Hermes boxes, Birkin’s Walmart dupe, and the “Big Birk” at the Art Palm Beach show.

LV’s Engagement Rate (20,354,311) was brought about by the Beyond Music film series featuring Stray Kids’ Felix and BTS’ J-Hope’s behind the scenes of the Men’s Fall-Winter 2025 Show. Conversely, Hermes’ Engagement Rate was steered by a peek inside the Hermès leather workshop, Birkin’s Walmart dupe, and the Chaine d'Ancre Enchainee ring.

LV received the most Positive Sentiment (7.9%), driven primarily by Martha Stewart’s visit to the Le Café Louis Vuitton. On the other end of the spectrum,

Gucci received 3.5% Positive Sentiment, fuelled by the Gucci Gift Collection showcased by Thai brand ambassadors.

Facebook and Instagram served as the top social media platforms for the luxury brands, driven by brand posts showcasing the campaigns, celebrity collaborations, fashions shows, and products.

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