Whether you’re managing your own company brand or you’re responsible for managing the brands of a huge portfolio of clients, you need to be fully informed about public perceptions and sentiment at all times. You simply can’t manage what you can’t see. That’s why seeing your world more clearly is crucial to your brand’s success.
When protecting your organization’s reputation or managing an issue, you need to understand media sentiment quickly and accurately. Truescope provides story and entity sentiment scores that assess positive, negative, and mixed elements to help you interpret tone correctly and see your world more clearly.
Easy-to-build Ddashboards put you in the driving seat. Filtered data, visualizations of key metrics, actionable insights, all delivered in a real-time media analysis dashboard you can customize. Create as many as you need and pull highlights directly into reports to demonstrate impact and save time.