Your brand reputation refers to how consumers or the public in general perceive your business. In other words, it's the overall sentiment or feeling toward your organization. Brand management involves your strategic actions to maintain a positive perception of your company, which includes capitalizing on positive press and controlling negative chatter. It also incorporates expanding your brand awareness by reaching new consumers.

Your brand earns a reputation, whether or not you take an active part in managing it. Controlling the narrative around your organization empowers you to gain a positive reputation within the community or industry, but it's not always easy to control what people say or do.

Anyone can post on one of the many social media outlets and other online platforms, and it doesn't take long for word to spread when someone starts talking about your brand. Whether the conversation is positive or negative, you must be aware of what people are saying so you can respond appropriately.

When social media mentions are positive, you can use them in your marketing strategy. Sharing or highlighting the praises for your brand serves as social proof that your company is worth a try. It can help you gain attention from prospective customers or convince those new to your brand to make a purchase.

When protecting your organization’s reputation or managing an issue, you need to understand media sentiment quickly and accurately. Truescope provides story and entity sentiment scores that assess positive, negative, and mixed elements to help you interpret tone correctly and see your world more clearly.

Switching between social channels takes time. With Truescope social media listening everything’s inside the platform, including relevant data for each media item, like potential audience and social engagement. You can play video and audio clips and save hours by quickly understanding your impact.