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Making you the most informed person in the room

Our media intelligence and media monitoring service is built specifically for the modern communications professional. Delivering real-time and highly relevant information to more than 600 clients worldwide.

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600+

Clients monitored across the globe

2019

Founded by industry leaders

24/7

Real-time monitoring

John Croll Michael Bade Truescope Founders

The Truescope story

In 2019, never ones to shy away from a challenge industry leaders John Croll and Michael Bade saw the opportunity to build a media monitoring service that truly reflects today's communications needs. While new technology shapes how we deliver insights, it's our people who are critical to developing our products and services: a growing team of the best developers, product designers, data analysts and media intelligence experts.

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Our journey

October 2026

Australian market launch

After growth and success in APAC, New Zealand, and North America, Truescope returns home and launches in Australia.

March 2024

Acquisition of Fuseworks Media

Following years of collaboration, Truescope completes the acqusition of Fuseworks Media, integrating features and personnel to strengthen the Truescope business in NZ.

Jan 2023

Acquisition of Universal Information Services

Truescope strengthens its position with the acquisition of Universal Information Services to expand its footprint in North America

Feb 2022

Seed funding from Investible and Jelix Ventures

Truescope acquires $6.2m seed funding from Investible and Jelix Ventures to launch and support Truescope’s North American market entry.

March 2021

Truescope chosen to be on the Singapore Government panel

The Ministry for Communications and Information for the Singapore Government announces Truescope Singapore as a panel member for providing media intelligence services to the Whole of Government.

March 2019

Truescope was founded

John Croll and Michael Bade establish Truescope to offer clients a modern, data-driven approach to media intelligence and monitoring.

Trusted by PR and communications teams at the world's leading organisations

Where media intelligence is heading

We're building Truescope for what comes next: a future where monitoring means understanding, not just collecting clippings. Where every communications team has trustworthy analysis the moment a story breaks, and where making sense of the media landscape takes minutes, not days.

Analysis, not just alerts

The future of monitoring isn't more clippings. We're building AI that reads and understands the coverage, surfaces the narrative and tells you what it means for your organisation.

Truescope Analysis, not just alerts

Insight everyone can trust

As AI takes on more of the analysis, verifiable intelligence becomes essential. Every Truescope output traces back to its source, so it's a foundation teams can confidently act on.

Truescope insight everyone can trust

Real-time by default

Stories move faster than ever. We're closing the gap between what's happening across the media and what your team knows — so you can respond while it still matters.

Truescope real-time by default

Company news

Telum Media and Truescope in strategic partnership
November 4, 2026

Telum Media and Truescope in strategic partnership

Truescope named on the AFR BOSS 2026 Most Innovative Companies list
October 21, 2026

Truescope named on the AFR BOSS 2026 Most Innovative Companies list

Truescope surveys ANZ comms and PR teams on what they monitor
October 20, 2026

Truescope surveys ANZ comms and PR teams on what they monitor

See how you can get more signals and insights from your media intelligence platform

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