Our Team

While technology is the power behind us, the true intelligence comes from our people, many of whom are internationally awarded and recognised. We represent a symbiosis of smart people and smart technology. 


John Croll AM

Chief Executive Officer

John Croll has worked in the communications and media intelligence industries his whole career, including his most notable role as Chief Executive Officer of Media Monitors Pty Ltd and subsequently Isentia for almost two decades. So, you could say he developed the media intelligence industry across Asia-Pacific.

John drove Media Monitors buyout with Quadrant Private Equity, to accelerate growth across Asia and harness social media capabilities. He subsequently led Isentia to its listing on the Australian Stock Exchange and through his leadership, the company became Asia Pacific’s leading media intelligence company.

Michael Bade

Chief Technology Officer

Michael Bade has more than 25 years experience in the technology and internet industry. His roles have combined a broad mix of  technical and design related work, from leading development teams to product design, development and management.

In 2008, he founded and developed Interceder, a platform that aggregated and analysed the latest news stories across online news and social media, attracting more than 50 million visitors. Michael has also held roles as E-Commerce Director, where his work helped to drive the commercial growth of multinational organisations across Australia and USA.

Sarah Phillips

CX & Product Lead

Sarah Phillips has more than two decades’ experience within the media and communications industry, including roles as Account Director, Product Specialist and Product Owner at Isentia for over ten years.

Sarah is CX & Product Lead at Truescope, where she’s at the forefront of all aspects of client experience, with a focus on onboarding and retention strategies. Sarah designs and navigates the client support process, onboarding of new employees, and ensures Truescope continually reflects the needs of its clients, alongside the ever-changing landscape of the industry today.

Truescope Singapore

David Liu

Executive Director

David Liu is an accomplished professional in the media, marketing, data and communications industries with over 30 years of experience. He started his career at McCann-Erickson and Saatchi & Saatchi, which rank amongst the world’s leading global advertising agencies.

David then joined Aegis Media Group, the largest media planning and buying company listed in FTSE and established Aegis and Carat Media Asia-Pacific network. The network started with one office and 3 staff in Hong Kong. From 1999 to 2004, David established Aegis and Carat operations in 13 countries. David has been a leader in the Media Intelligence industry in Asia for the past 6 years.

Jason Lee

Chief Executive Officer

Jason Lee has been in the media, data and marketing management sector for more than a decade. In 2011, Jason joined Brandtology, a leading social listening intelligence service in Asia-Pacific, which was acquired as part of the larger Isentia network in 2010. In the early years of his tenure in Isentia Brandtology, Jason handled several blue-chip clients across the Asia-Pacific region such as UOB, Samsung, RIM, General Electric and Singtel.

Jason was promoted to the role of General Manager of Isentia in Singapore in 2017 and Regional Director (SEA) in 2018. Jason became the CEO of Truescope Singapore in 2020.

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