Social Media Listening & Monitoring
Social media is a loud and busy place. With so much being shared - and with so many pesky bots roaming about - it’s hard to know where you stand. But, with the right insight and analysis delivered in real-time, you can use social engagement data to grow your community and improve your business and marketing strategies.
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What is social media listening?
Social media listening is a method of analyzing what's being said on social media platforms about your brand, your competitors, and your industry in general. You're looking for specific mentions or keywords that relate to your business to learn more about what's happening online.This data helps you learn more about your target audience and the industry to understand what works well. It can also help you improve your business strategy, plan social media content, manage your brand's image, and improve your products and services.
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Social media listening in an evolving landscape
With social monitoring and listening, you stay on top of negative and positive mentions of your business, making it an essential part of your brand management. That helps you gauge how your customers feel about your brand and what types of content work well for your target market. If things go awry online, social listening can guide your crisis management efforts by identifying the negative sentiments about your brand and addressing them appropriately.
Social listening expands beyond your brand to tell you what's happening with your competitors. By doing a competitor analysis, you learn what's working well for them. It's also your chance to find out where they're coming up short so you can fill the gap and potentially gain new followers.
Social media listening is often one part of your overall market research strategy. Combining it with real-time media monitoring and reputation analysis tools provides a multifaceted look at what works well for your target audience.
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Benefits of utilizing social media listening
You could spend hours poring over social networks, digging through the comments and reactions. Or you can save time and tap into the power of social media listening solutions to streamline the process. Social media listening solutions cut through the online chatter to extract only the important information for you.Saving time isn't the only benefit of using social media listening tools. Other perks include:
- Real-time monitoring
- Accuracy
- Centralized, easily accessible information
- Versatile formatting
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What is the difference between social media listening, social media monitoring, and social media engagement?
With so many social media buzzwords, it's not always easy to keep them straight. Understanding what each term means helps you clarify your social strategy and use the tools effectively.
Social media listening takes a broad approach to analyzing social networks. You're not looking at your specific social media channel but at social media as a whole. The goal is to listen in on all conversations related to your industry and brand, including any topics relevant to your niche. This approach answers why specific topics are trending on social platforms.
Social media monitoring is similar, but it focuses on your brand specifically. With social media monitoring tools, you learn what current and potential customers say about you. It looks at messages, comments, and other interactions with your brand and focuses on what's trending.
Meanwhile, social media engagement refers to the interactions people have with your social media platforms. Engagement includes any actions consumers take, such as likes, shares, follows, and comments. If you have high engagement, it means your content receives lots of interactions. Monitoring your social media engagement can help you develop your content strategy to increase interactions.
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Sentiment Analysis
When protecting your organization’s reputation or managing an issue, you need to understand media sentiment quickly and accurately. Truescope provides story and entity sentiment scores that assess positive, negative, and mixed elements to help you interpret tone correctly and see your world more clearly.
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Comprehensive Data
Truescope’s comprehensive highly accurate data gives you the confidence that everything is being monitored across mainstream and social media sources, so you get the full picture. And we’re continually adding new sources
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Smart Filters
We’re certain you don’t have time to trawl millions of media sources. Customizable smart filters connect you to the information you need quickly so you can make informed decisions. You can use them across media platforms, geos and languages to narrow your search and refine your results.
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Dashboards
Easy-to-build Ddashboards put you in the driving seat. Filtered data, visualizations of key metrics, actionable insights, all delivered in a real-time media analysis dashboard you can customize. Create as many as you need and pull highlights directly into reports to demonstrate impact and save time.
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Media Items
Switching between social channels takes time. With Truescope social media listening everything’s inside the platform, including relevant data for each media item, like potential audience and social engagement. You can play video and audio clips and save hours by quickly understanding your impact.
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See how you can get more signals and insights from your media intelligence platform
