Opportunities from the opposition
Even the most formidable competitors can generate opportunities for you when you see your world clearly. Track competitor campaigns and know where you can do better. Emulate their successes and improve on their failures. With real-time insight and competitive analysis, you can use your rivals’ wins and losses to your advantage.
Keeping up with the competition
With intelligently simple tools like Smart Filters, Industry Feeds, and competitor campaign tracking, you’re not just keeping up with the competition — you can stay two steps ahead of them. Whether direct, indirect or tertiary competitors, you can ensure that you know what they’re doing, how they’re doing it, and how the market is responding.
What is competitive intelligence?
Competitive intelligence, also known as competitive analysis, is the practice of gathering information about your competitors, your target audience, and other elements of the market to inform your business strategy.
The knowledge you gain from studying consumer reviews, industry trends, competitor websites, and other available information can help your sales teams better target prospects and help you build a better marketing strategy. It can also help you make well-informed decisions about marketing, future product investment, and more.
The knowledge you gain from studying consumer reviews, industry trends, competitor websites, and other available information can help your sales teams better target prospects and help you build a better marketing strategy. It can also help you make well-informed decisions about marketing, future product investment, and more.
How competitive analysis can help you grow your business
In today's business and communications landscape, companies need any advantage they can get over the competition. No company exists in a vacuum, and your competitors aren't just people who sell the same products as you. For example, if you're a video game developer, you're not just competing against other game companies. Your competitors are also other companies that deliver products or services people can use in their leisure time, such as streaming providers, cinemas, and even gyms. But how can you keep track of so many different companies and keep your finger on the pulse of your target demographics?
Competitive analysis helps you track customer sentiment and understand the current market environment in more detail. It can give you valuable insights into who and what is vying for the time and money of your target audiences so you can refine your product or service and your marketing efforts. These methods also boost your brand management and reputation monitoring efforts.
Competitive analysis helps you track customer sentiment and understand the current market environment in more detail. It can give you valuable insights into who and what is vying for the time and money of your target audiences so you can refine your product or service and your marketing efforts. These methods also boost your brand management and reputation monitoring efforts.
