Truescope / Use Cases

Competitive Analysis

They say keep your friends close and your enemies closer. In the new media age, that means monitoring   — and capitalizing on — your competitors’ digital footprint. Truescope can let you see your industry and competitors clearly.

Opportunities from the opposition
Even the most formidable competitors can generate opportunities for you when you see your world clearly. Track competitor campaigns and know where you can do better. Emulate their successes and improve on their failures. With real-time insight and competitive analysis, you can use your rivals’ wins and losses to your advantage.
Keeping up with the competition
With intelligently simple tools like Smart Filters, Industry Feeds, and competitor campaign tracking, you’re not just keeping up with the competition — you can stay two steps ahead of them. Whether direct, indirect or tertiary competitors, you can ensure that you know what they’re doing, how they’re doing it, and how the market is responding. 
The key solutions and features to make your world clearer

Easy-to-build Ddashboards put you in the driving seat. Filtered data, visualizations of key metrics, actionable insights, all delivered in a real-time media analysis dashboard you can customize. Create as many as you need and pull highlights directly into reports to demonstrate impact and save time.

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Sentiment Analysis

When protecting your organization’s reputation or managing an issue, you need to understand media sentiment quickly and accurately. Truescope provides story and entity sentiment scores that assess positive, negative, and mixed elements to help you interpret tone correctly and see your world more clearly.

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Alerts and Reports
With customized alerts, you’re the first to know of media issues with the potential to impact your reputation. The Truescope media monitoring reporting module has all the tools you need to create, distribute and automate beautiful, branded reports to keep your clients and stakeholders informed.

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Invest in a media intelligence service that will make your world clearer!

Truescope delivers comprehensive media monitoring and media analysis across all media types. Truescope has become the media monitoring service clients now use to see their communications world more clearly.
No Limiting Restrictions: Truescope doesn’t limit clients to a fixed number of searches or users and allows subscribers the ability to build their own queries for real-time results.
More Results / Less Noise: Our comprehensive approach to monitoring all media, from online news and social media, to traditional print and broadcast media, delivers a uniquely integrated solution for our clients.
Brand Tracking or Reputation Management: Regardless of your mission, Truescope provides the flexibility, tools and media analytics to meet all applications for public relations and corporate communications.
Customized Dashboards and Reports: By using the latest technology in the industry, Truescope lets you see your world more clearly.
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