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BLOG POST

2024 Global Digital Marketing Trends

Businesses navigate a dynamic landscape that demands a commitment to innovation, cultivating adaptability to integrate new technologies and methodologies, and a keen understanding of emerging technologies to align with evolving trends and remain competitive. Equip strategic insights and thought leadership through our report which provides comprehensive insights that your brand can capitalise on in 2024. Utilise our report as a cornerstone for data-driven decision-making and position your brand at the forefront of marketing trends, ultimately enhancing credibility and engagement with your target audience. 

Latest Blog Posts

BLOG POST

2024 Global Digital Marketing Trends

Businesses navigate a dynamic landscape that demands a commitment to innovation, cultivating adaptability to integrate new technologies and methodologies, and a keen understanding of emerging technologies to align with evolving trends and remain competitive. Equip strategic insights and thought leadership through our report which provides comprehensive insights that your brand can capitalise on in 2024. Utilise our report as a cornerstone for data-driven decision-making and position your brand at the forefront of marketing trends, ultimately enhancing credibility and engagement with your target audience. 

BLOG POST

Jim Collishaw Joins Truescope to Help Government Offices Unlock the Power of Media Intelligence

Truescope, the fastest growing provider of media intelligence solutions in North America, is proud to announce the addition of Jim Collishaw as Vice President of Government Sales. Jim brings a wealth of experience in the media intelligence industry and will be a great asset in leading our local, state, and federal government business development team.

BLOG POST

2023 Singaporean Perceptions Towards Popular Payment Methods

Navigating the rapidly evolving payments landscape can be a challenge. But what if you could stay ahead of the curve, understanding the latest trends as they unfold among Singaporeans?

BLOG POST

Demystifying Portrayals of Harmful Content on YouTube and TikTok

Truescope, in collaboration with the Civic Tech Lab at the National University of Singapore Faculty of Arts and Social Sciences (NUS FASS), has published a report following an in-depth study on the portrayal of harmful content on popular video-based platforms YouTube and TikTok.

BLOG POST

PR Efficiency with Truescope – Customize your PR software as easily as you order your coffee

In the world of Public Relations, where staying ahead of the news and trends is a priority, having the right tools at your fingertips can be a game-changer. Truescope surpasses the existing options by offering a news monitoring and insights solution that gives unparalleled customization.

BLOG POST

Disrupting the Media Intelligence Landscape: Truescope's vision for customized media monitoring and insights

In a world overflowing with information, Truescope set out to design a much better way to monitor the media and measure the reach and impact. By offering purpose-built solutions that provide comprehensive, integrated social and mainstream media monitoring, with real-time insights, we’ve been able to help clients make strategic decisions with confidence. 

BLOG POST

Greater Value with Truescope: PR Measurement & Insights

Truescope not only provides the latest technology for better media monitoring and analysis, but offers clients extended value through consultative PR measurement and insights. Our team of professional analysts help some of our clients turn the formerly linear path of a communications campaign into a circular cycle that allows for constant refinement.

BLOG POST

The Value of Truescope: Better results through professional search strategies

Truescope has developed and deployed a new model for media intelligence. By combining the best technologies with the most comprehensive data set, Truescope can serve clients in a way entirely unique to the industry.

BLOG POST

Cracking the Code: The Power of Truescope's Search Strategists for Better Media Monitoring Results

If your media monitoring efforts are falling short of relevance expectations, it may be a time to better understand the value of Truescope’s search strategists. In this post, we dive into the "Three C's" of search optimization that we employ to help supercharge our clients’ media monitoring results: Context, Communication and Collaboration.

BLOG POST

Universal to Truescope: The Great Migration

We’ve had quite the eventful start to 2023; Universal Information Services is now Truescope North America. We're exceptionally proud that our client success team has successfully migrated all our clients to the Truescope platform, achieved just a few months after the merger was announced. Here's an update on our business.

BLOG POST

Truescope Turns Four: The journey so far

This month, Truescope marks four years of age. It was four years ago that CEO John Croll came together with CTO Michael Bade to design a tech-led media intelligence business that would help communicators see their world more clearly. There is still much to do, to improve on, and to innovate. Here, John recaps some of our biggest and most recent highlights and business predictions for 2023.

BLOG POST

A sit-down with our Senior Vice President of Media Intelligence, North America

Truescope North America’s Rick Lombardo, Senior Vice President of Media Intelligence, has been in the media information industry for more than 20 years with a CV that reads as a “who’s who” of media intelligence organizations in the USA. We’re thrilled to have Rick’s deep industry experience on the Truescope team, and wanted to get to know more about him.

BLOG POST

Recognizing the women of Truescope this International Women's Day

In celebration of International Women’s Day today, we are recognizing some of the wonderful, talented and influential women making an impact at Truescope. We have also made a commitment to continue to recognize and celebrate the contributions our women leaders bring to Truescope, every day, not just on March 8 each year.

BLOG POST

An exciting time for media intelligence in the United States

Todd Murphy, newly appointed President of Truescope North America and former CEO of Universal Information Services, discusses the merging of the two companies to form the most complete and client-centric media intelligence service in the United States.

BLOG POST

Using social engagement for industry insight

For those working in online communication, you more than likely know a thing or two about social media engagement, and are tracking it on your owned content. But how deeply are you assessing social media engagement in your competitive space in order to strengthen your communications strategy?

BLOG POST

The expanding role of media intelligence

Media intelligence is just data by another name, and in advanced platforms such as Truescope’s, where social listening and news is coupled with technology to enrich, entity-level analyse, and triage data within minutes of it being live, hugely valuable insights can be surfaced with benefits reaching far beyond the role of media and communications personnel.

BLOG POST

Four ways data can better communicate your story

Data is essential to drive business value and communicators need to be comfortable with data to impress the leadership team, pitch a story to a journalist, or convey a message to a given audience. Here, Kirsty Harman, Truescope NZ's Head of Growth, explores four ways comms pros can use data to better communicate a story.

BLOG POST

Top 5 ways to get more from your media intelligence service

Media intelligence is an investment for organisations and the platforms that exist in 2022, powered by smart tech and the wonders of AI, offer so much more than timely and accurate media monitoring that arrives in your inbox. Here are the Top 5 ways you can get more out of your media intelligence, today.

BLOG POST

How marcomms pros can optimise ROI on TikTok

TikTok is fully integrated into the Truescope platform and in this piece, Kelvin Koh, Commercial Director at Truescope Singapore, explores how marcomms pros can truly optimise ROI.

BLOG POST

More than media intelligence: Truescope Singapore’s story (so far)

Since launching two years ago, Truescope Singapore has experienced outstanding growth beyond expectations. Jason Lee, CEO, Truescope Singapore, puts it down to exceptional and experienced people, and of course, an exceptional product. Read more about Truescope Singapore’s story so far in Jason's latest blog.

BLOG POST

From bright lights to bright tech, my career 2.0

Truescope’s VP of Sales, North America, Alan G. Locher, has spent more than 30 years in media and entertainment. Alan has worked on some of America’s best loved soaps and Disney animation classics, and has created a pandemic-born interview series. Now, Alan is bringing smart tech to PR & comms via Truescope and in this piece, shares about his journey from bright lights to bright tech.

BLOG POST

2024 Global Digital Marketing Trends

Businesses navigate a dynamic landscape that demands a commitment to innovation, cultivating adaptability to integrate new technologies and methodologies, and a keen understanding of emerging technologies to align with evolving trends and remain competitive. Equip strategic insights and thought leadership through our report which provides comprehensive insights that your brand can capitalise on in 2024. Utilise our report as a cornerstone for data-driven decision-making and position your brand at the forefront of marketing trends, ultimately enhancing credibility and engagement with your target audience. 

BLOG POST

Jim Collishaw Joins Truescope to Help Government Offices Unlock the Power of Media Intelligence

Truescope, the fastest growing provider of media intelligence solutions in North America, is proud to announce the addition of Jim Collishaw as Vice President of Government Sales. Jim brings a wealth of experience in the media intelligence industry and will be a great asset in leading our local, state, and federal government business development team.

BLOG POST

2023 Singaporean Perceptions Towards Popular Payment Methods

Navigating the rapidly evolving payments landscape can be a challenge. But what if you could stay ahead of the curve, understanding the latest trends as they unfold among Singaporeans?

BLOG POST

Demystifying Portrayals of Harmful Content on YouTube and TikTok

Truescope, in collaboration with the Civic Tech Lab at the National University of Singapore Faculty of Arts and Social Sciences (NUS FASS), has published a report following an in-depth study on the portrayal of harmful content on popular video-based platforms YouTube and TikTok.

BLOG POST

PR Efficiency with Truescope – Customize your PR software as easily as you order your coffee

In the world of Public Relations, where staying ahead of the news and trends is a priority, having the right tools at your fingertips can be a game-changer. Truescope surpasses the existing options by offering a news monitoring and insights solution that gives unparalleled customization.

BLOG POST

Disrupting the Media Intelligence Landscape: Truescope's vision for customized media monitoring and insights

In a world overflowing with information, Truescope set out to design a much better way to monitor the media and measure the reach and impact. By offering purpose-built solutions that provide comprehensive, integrated social and mainstream media monitoring, with real-time insights, we’ve been able to help clients make strategic decisions with confidence. 

BLOG POST

Greater Value with Truescope: PR Measurement & Insights

Truescope not only provides the latest technology for better media monitoring and analysis, but offers clients extended value through consultative PR measurement and insights. Our team of professional analysts help some of our clients turn the formerly linear path of a communications campaign into a circular cycle that allows for constant refinement.

BLOG POST

The Value of Truescope: Better results through professional search strategies

Truescope has developed and deployed a new model for media intelligence. By combining the best technologies with the most comprehensive data set, Truescope can serve clients in a way entirely unique to the industry.

BLOG POST

Cracking the Code: The Power of Truescope's Search Strategists for Better Media Monitoring Results

If your media monitoring efforts are falling short of relevance expectations, it may be a time to better understand the value of Truescope’s search strategists. In this post, we dive into the "Three C's" of search optimization that we employ to help supercharge our clients’ media monitoring results: Context, Communication and Collaboration.

BLOG POST

Universal to Truescope: The Great Migration

We’ve had quite the eventful start to 2023; Universal Information Services is now Truescope North America. We're exceptionally proud that our client success team has successfully migrated all our clients to the Truescope platform, achieved just a few months after the merger was announced. Here's an update on our business.

BLOG POST

Truescope Turns Four: The journey so far

This month, Truescope marks four years of age. It was four years ago that CEO John Croll came together with CTO Michael Bade to design a tech-led media intelligence business that would help communicators see their world more clearly. There is still much to do, to improve on, and to innovate. Here, John recaps some of our biggest and most recent highlights and business predictions for 2023.

BLOG POST

A sit-down with our Senior Vice President of Media Intelligence, North America

Truescope North America’s Rick Lombardo, Senior Vice President of Media Intelligence, has been in the media information industry for more than 20 years with a CV that reads as a “who’s who” of media intelligence organizations in the USA. We’re thrilled to have Rick’s deep industry experience on the Truescope team, and wanted to get to know more about him.

BLOG POST

Recognizing the women of Truescope this International Women's Day

In celebration of International Women’s Day today, we are recognizing some of the wonderful, talented and influential women making an impact at Truescope. We have also made a commitment to continue to recognize and celebrate the contributions our women leaders bring to Truescope, every day, not just on March 8 each year.

BLOG POST

An exciting time for media intelligence in the United States

Todd Murphy, newly appointed President of Truescope North America and former CEO of Universal Information Services, discusses the merging of the two companies to form the most complete and client-centric media intelligence service in the United States.

BLOG POST

Using social engagement for industry insight

For those working in online communication, you more than likely know a thing or two about social media engagement, and are tracking it on your owned content. But how deeply are you assessing social media engagement in your competitive space in order to strengthen your communications strategy?

BLOG POST

The expanding role of media intelligence

Media intelligence is just data by another name, and in advanced platforms such as Truescope’s, where social listening and news is coupled with technology to enrich, entity-level analyse, and triage data within minutes of it being live, hugely valuable insights can be surfaced with benefits reaching far beyond the role of media and communications personnel.

BLOG POST

Four ways data can better communicate your story

Data is essential to drive business value and communicators need to be comfortable with data to impress the leadership team, pitch a story to a journalist, or convey a message to a given audience. Here, Kirsty Harman, Truescope NZ's Head of Growth, explores four ways comms pros can use data to better communicate a story.

BLOG POST

Top 5 ways to get more from your media intelligence service

Media intelligence is an investment for organisations and the platforms that exist in 2022, powered by smart tech and the wonders of AI, offer so much more than timely and accurate media monitoring that arrives in your inbox. Here are the Top 5 ways you can get more out of your media intelligence, today.

BLOG POST

How marcomms pros can optimise ROI on TikTok

TikTok is fully integrated into the Truescope platform and in this piece, Kelvin Koh, Commercial Director at Truescope Singapore, explores how marcomms pros can truly optimise ROI.

BLOG POST

More than media intelligence: Truescope Singapore’s story (so far)

Since launching two years ago, Truescope Singapore has experienced outstanding growth beyond expectations. Jason Lee, CEO, Truescope Singapore, puts it down to exceptional and experienced people, and of course, an exceptional product. Read more about Truescope Singapore’s story so far in Jason's latest blog.

BLOG POST

From bright lights to bright tech, my career 2.0

Truescope’s VP of Sales, North America, Alan G. Locher, has spent more than 30 years in media and entertainment. Alan has worked on some of America’s best loved soaps and Disney animation classics, and has created a pandemic-born interview series. Now, Alan is bringing smart tech to PR & comms via Truescope and in this piece, shares about his journey from bright lights to bright tech.

Invest in a media intelligence service that will make your world clearer!

As the most intuitive platform for media intelligence, Truescope delivers comprehensive news monitoring and media analysis across all media types. Truescope has become the media monitoring service clients now use to see their communications world more clearly.
1
No Limiting Restrictions: Truescope doesn’t limit clients to a fixed number of queries or users and allows subscribers the ability to build their own queries for real-time results.
2
More Results / Less Noise: Our comprehensive approach to monitoring all media, from online news and social media, to traditional print and broadcast media, delivers a uniquely integrated solution for our clients.
3
Brand Tracking or Reputation Management: Regardless of your mission, Truescope provides the flexibility, tools and media analytics to meet all applications for public relations and corporate communications.
4
Better Dashboards and Customized Reports: By using the newest technology in the industry, Truescope lets you see your world more clearly.
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