Blog Posts

Learn more about trending industry topics and opinions from the expert Truescope team.

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BLOG POST

TikTok may be your brand’s most important tactic in 2022

In 2020 TikTok was the world’s most downloaded app, and its increasing dominance of social media is a trend that’s showing no signs of slowing down. A platform that was not long ago considered just a craze for the kids, as Instagram and Facebook once were, it’s clearly here to stay with now over one billion users.

Latest Blog Posts

BLOG POST

TikTok may be your brand’s most important tactic in 2022

In 2020 TikTok was the world’s most downloaded app, and its increasing dominance of social media is a trend that’s showing no signs of slowing down. A platform that was not long ago considered just a craze for the kids, as Instagram and Facebook once were, it’s clearly here to stay with now over one billion users.

BLOG POST

Misinformation, big tech and the big issue of responsibility

The pressure on big tech to take more responsibility for misinformation and moderation online is a hot issue right now. In our latest blog, we take a look at some of the considerations involved in the emerging battle against big tech.

BLOG POST

Leadership learnings during lockdown

When Truescope’s CEO and Co-Founder, John Croll, launched the business almost three years ago, he could never have predicted the challenges leading a business during a pandemic would bring. In his latest byline featured in AdNews, John shares some of his key leadership lockdown learnings.

BLOG POST

In the wake of digitisation, trust will prevail

In his latest byline as seen in Mumbrella, Truescope Co-Founder and CEO John Croll explores the pandemic-accelerated digitisation of the news media industry. In response to Reuters' latest Digital News Report, John discusses the impacts of digitisation and the importance of trustworthy content and hyperlocal news as key factors for the future strength of the media industry.

BLOG POST

The top 5 ways CommsTech can help your entire team

Using media data, insights and analytics has typically been a function of the marketing & comms leads, or by the C-suite. Truescope CX & Product Lead, Sarah Phillips, shares how the use of communications technology like the Truescope app extends beyond these roles, to nearly every organisational position and industry.

BLOG POST

Machine learning and what it means for media intelligence

In his latest blog, Truescope Co-Founder and CTO, Michael Bade, discusses the evolution of machine learning and the invaluable benefits it brings when applied to media intelligence, such as more informed communications, deeper analysis & reporting and the opportunity to engage in proactive rather than reactive activity.

BLOG POST

Leading with purpose

In his latest blog, John Croll explores the road to developing a purpose-led business with a single-minded vision focussed on technology and people. In what he labels his 'most ambitious project to date,' John also discusses the crystal clear purpose of Truescope since day one, 'to better inform communications.'

BLOG POST

25 years of Accountability

This week we celebrated 25 years of AMEC, marked by the annual global Summit. It was an insightful deep dive into accountability in communications and media intelligence, and practitioners have reason to feel reassured. Reassured by today’s opportunities and the thought leaders who are every day working to secure the comms industry’s future as a critically important function in business.

BLOG POST

Why measuring media really matters

Communication practitioners have long held varying views on how to effectively measure and evaluate their work. In his latest blog, John Croll explores whether measuring media really matters and if we’re headed in the right direction as an industry.

BLOG POST

Truescope Talks: Kieran Moore

In this edition of Truescope Talks we caught up with one of Australia's most influential and respected communication professionals, Kieran Moore. Kieran has more than 35 years' experience within the industry and is highly regarded for her thought leadership work with industry leaders. We spoke to Kieran about her latest venture and experience in the comms industry to date. 

BLOG POST

The big pitch: How tech and AI is the new PR principle

Artificial Intelligence (AI) is defined as the theory & development of computer systems able to perform tasks that normally require human intelligence. Technology has moved rapidly to provide us with machines capable of remarkable things & in his latest blog, Truescope Co-Founder & CTO Michael Bade provides his insights.

BLOG POST

The media intelligence glossary

If you’re brand new to media intelligence or want to brush up on the terminology, here’s the list you need, with one new edition you might not have heard before. Truescope is built to be best in class which means we’re changing the game. Media Intelligence covers most of what the Truescope platform can do but as we continue to add functionality & features, we're moving into the CommsTech space.

BLOG POST

Truescope Talks: Tony Gillies

In this edition of Truescope Talks we were honoured to speak to one of the most respected media and communications professionals, Tony Gillies. For 16 years, Tony was a leader of AAP and accountable for its editorial and commercial operations as well as leading over 200 staff here and abroad. Tony is starting his own regional media business, NewsFarm, with former colleagues and media execs. 

BLOG POST

The good, the bad and the ugly advice in my career.

I’ve been in media intelligence for over 20 years and as you can probably imagine, I've received plenty of advice throughout my entire career. Some of it has shaped me and some has, let’s just say, been less helpful. 

BLOG POST

Will Biden trump Trump’s social media game?

Biden won the election, but does the new President have the skills to outperform Trump in the social media game? This blog will explore Biden’s social success to date and the likelihood of a future social era dedicated to promoting truth and kindness.

BLOG POST

Are you ready to communicate? Here's what the future of AI holds in 2021

As seen in Mumbrella, Michael Bade, chief technology officer and co-founder of Truescope, looks ahead at what communicators should expect from AI in media intelligence today, and into 2021. 

BLOG POST

Why is Sentiment Analysis important?

With vast media channels, influencers continuing to play an important part in the marketing mix and customers able to express their feelings more publicly than ever before, sentiment analysis is key to understanding the overall opinion, feeling or attitudes toward your brand and industry. If you’re not taking notice of sentiment and using tools to derive insights, how do you remain aware and ahead?

BLOG POST

Truescope Talks: Peter Fray

In this edition of Truescope Talks, we speak to one of Australia's most successful editors, Peter Fray. Peter is the editor-in-chief of Crikey and managing editor of Private Media. He has held editorial roles at numerous of Australia's leading print publications and is an accomplished entrepreneur having launched Australia's first stand-alone fact-checking site, PolitiFact Australia. 

BLOG POST

Is Measurement and Evaluation giving us boardroom satisfaction?

‍‍‍#MeasurementMonth has me challenging my own views of media measurement and evaluation and whether, as an ‘industry veteran’, folk like me are doing enough to bolster its importance in the boardroom. To really understand communication effectiveness let’s take a step right back and ask, Can measurement be defined?

BLOG POST

Truescope Talks: Lena Soh-Ng

In this edition of Truescope Talks, we speak to Senior Advisor and Founding Partner of Distilleri Singapore, Lena Soh-Ng, about the PR industry in Singapore, her top tips for communicators and what her proudest achievements have been so far. With over 25 years of PR and media experience, Lena has counselled industry giants including 3M, AkzoNobel, IKEA, Fuji Xerox and Watsons, and has conducted leadership training in media and crisis communication.

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