Blog Posts

Learn more about trending industry topics and opinions from the expert Truescope team.

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BLOG POST

A minute with Meg Crumbine, President of Truescope, North America

Meg began her career in media intelligence and has been in the communications and media industry for more than 15 years. She has worked with numerous Fortune 500 companies, PR agencies, global NGOs and government entities, and is a fierce advocate for gender equity.

Latest Blog Posts

BLOG POST

A minute with Meg Crumbine, President of Truescope, North America

Meg began her career in media intelligence and has been in the communications and media industry for more than 15 years. She has worked with numerous Fortune 500 companies, PR agencies, global NGOs and government entities, and is a fierce advocate for gender equity.

BLOG POST

Four ways data can better communicate your story

Data is essential to drive business value and communicators need to be comfortable with data to impress the leadership team, pitch a story to a journalist, or convey a message to a given audience. Here, Kirsty Harman, Truescope NZ's Head of Growth, explores four ways comms pros can use data to better communicate a story.

BLOG POST

Top 5 ways to get more from your media intelligence service

Media intelligence is an investment for organisations and the platforms that exist in 2022, powered by smart tech and the wonders of AI, offer so much more than timely and accurate media monitoring that arrives in your inbox. Here are the Top 5 ways you can get more out of your media intelligence, today.

BLOG POST

How marcomms pros can optimise ROI on TikTok

TikTok is fully integrated into the Truescope platform and in this piece, Kelvin Koh, Commercial Director at Truescope Singapore, explores how marcomms pros can truly optimise ROI.

BLOG POST

Meet George Felice, Chief Revenue Officer, Truescope North America

George Felice is one of the most respected media sales executives with a rich career in tech, media & sales. He’s provided SaaS solutions to customers at global brands & Fortune 500s, and in this Q&A, shares more about his 25-year career, new role as Chief Revenue Officer at Truescope North America, and his love of sport.

BLOG POST

More than media intelligence: Truescope Singapore’s story (so far)

Since launching two years ago, Truescope Singapore has experienced outstanding growth beyond expectations. Jason Lee, CEO, Truescope Singapore, puts it down to exceptional and experienced people, and of course, an exceptional product. Read more about Truescope Singapore’s story so far in Jason's latest blog.

BLOG POST

From bright lights to bright tech, my career 2.0

Truescope’s VP of Sales, North America, Alan G. Locher, has spent more than 30 years in media and entertainment. Alan has worked on some of America’s best loved soaps and Disney animation classics, and has created a pandemic-born interview series. Now, Alan is bringing smart tech to PR & comms via Truescope and in this piece, shares about his journey from bright lights to bright tech.

BLOG POST

Be alerted to unusual increases in your media coverage, with new Spike Alerts

Being the first to know about escalating issues early-on, well-before they become full-blown crises, or knowing about a campaign as it starts to gain success, may have until now seemed like mission impossible. But Truescope’s latest innovation, Spike Alerts, does just that. Read more about Spike Alerts in this piece by Truescope CX and Product Lead, Sarah Phillips.

BLOG POST

Meet Jodi Ziskin, Vice President, Customer Success, Truescope North America

We're thrilled to introduce Jodi Ziskin, Vice President, Customer Success, Truescope North America. Jodi has more than 30 years of marketing and communications experience and has worked with some of the world's biggest brands. In this piece, Jodi shares more about about her career to date, key learnings, and what excites her about being part of the Truescope team.

BLOG POST

Three tips to make your monitoring solution work harder for you

Whether you are in PR, Comms, Marketing, Intelligence, Research or any other job function, the most effective way to manage, protect and promote your business’ reputation is through real-time and relevant information and insights. In this blog, Truescope's Kelvin Koh, Commercial Director of Singapore, looks at three ways to make your media monitoring solution work harder for you.

BLOG POST

What to expect in communications technology in 2022 (and beyond)

Thanks to the rapid speed of information today, technology, big data & AI will continue to play a vital role for communicators. Michael Bade, CTO & co-founder of Truescope, shares what practitioners will start to see in their media intelligence platforms in 2022.

BLOG POST

Using social engagement for industry insight

For those working in online communication, you more than likely know a thing or two about social media engagement, and are tracking it on your owned content. But how deeply are you assessing social media engagement in your competitive space in order to strengthen your communications strategy?

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An overnight success, 30 years in the making

In his latest byline, Truescope Co-Founder and CEO John Croll reflects on the last three years of Truescope and the company's milestones to date, following the recent announcement that it has secured funding from leading venture capital firms Investible and Jelix Ventures, as well as other private investors, and is expanding into the USA.

BLOG POST

TikTok may be your brand’s most important tactic in 2022

In 2020 TikTok was the world’s most downloaded app, and its increasing dominance of social media is a trend that’s showing no signs of slowing down. A platform that was not long ago considered just a craze for the kids, as Instagram and Facebook once were, it’s clearly here to stay with now over one billion users.

BLOG POST

Misinformation, big tech and the big issue of responsibility

The pressure on big tech to take more responsibility for misinformation and moderation online is a hot issue right now. In our latest blog, we take a look at some of the considerations involved in the emerging battle against big tech.

BLOG POST

Leadership learnings during lockdown

When Truescope’s CEO and Co-Founder, John Croll, launched the business almost three years ago, he could never have predicted the challenges leading a business during a pandemic would bring. In his latest byline featured in AdNews, John shares some of his key leadership lockdown learnings.

BLOG POST

In the wake of digitisation, trust will prevail

In his latest byline as seen in Mumbrella, Truescope Co-Founder and CEO John Croll explores the pandemic-accelerated digitisation of the news media industry. In response to Reuters' latest Digital News Report, John discusses the impacts of digitisation and the importance of trustworthy content and hyperlocal news as key factors for the future strength of the media industry.

BLOG POST

The top 5 ways CommsTech can help your entire team

Using media data, insights and analytics has typically been a function of the marketing & comms leads, or by the C-suite. Truescope CX & Product Lead, Sarah Phillips, shares how the use of communications technology like the Truescope app extends beyond these roles, to nearly every organisational position and industry.

BLOG POST

Machine learning and what it means for media intelligence

In his latest blog, Truescope Co-Founder and CTO, Michael Bade, discusses the evolution of machine learning and the invaluable benefits it brings when applied to media intelligence, such as more informed communications, deeper analysis & reporting and the opportunity to engage in proactive rather than reactive activity.

BLOG POST

Leading with purpose

In his latest blog, John Croll explores the road to developing a purpose-led business with a single-minded vision focussed on technology and people. In what he labels his 'most ambitious project to date,' John also discusses the crystal clear purpose of Truescope since day one, 'to better inform communications.'

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