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Learn more about trending media monitoring and measurement industry topics and opinions from the expert Truescope team.

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Better Public Information Management with AI-Driven Media Insights

Whether addressing policy developments, public campaigns, or crisis management, professionals in this arena must have timely insights to effectively shape narratives and drive public understanding.

Latest Blog Posts

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Better Public Information Management with AI-Driven Media Insights

Whether addressing policy developments, public campaigns, or crisis management, professionals in this arena must have timely insights to effectively shape narratives and drive public understanding.

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Increase Efficiency in Travel and Tourism PR with AI-Powered Insights

Traditional methods of media monitoring, while useful, often leave PR experts reacting to yesterday's news. Today, Truescope’s delivering cutting-edge artificial intelligence agents that are redefining what's possible, enabling professionals to stay proactively ahead of trends and effectively engage audiences in real-time.

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Crisis Comms in Health: Media Monitoring Benefits

With attention spans greatly shortened, healthcare organizations must be proactive in managing their media presence. Public perception can flip in an instant due to a product recall, regulatory update, or unexpected health crisis. Without the right tools, misinformation can spread rapidly, leading to reputational damage, loss of trust, and even regulatory scrutiny.

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Consumer Sentiment 2025: Media Monitoring for Relevance

Consumer trends and fads shift rapidly, and retail brands must stay connected to evolving public sentiment to remain competitive. Whether facing a PR crisis, changing shopping behaviors, or increased competition, companies that fail to track real-time media trends risk losing relevance and revenue.

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Higher Ed Crisis Comms: Proactive Media Management

The education sector is under constant public scrutiny, with universities and academic institutions facing media coverage related to policy changes, tuition debates, campus incidents, global conflicts, and institutional reputation. Without real-time media tracking, schools risk reacting too late to emerging issues, leading to reputational damage and student distrust.

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The Role of Media Monitoring in Crisis Management for Banks and Financial Institutions

In the financial industry, a stable reputation is everything. A regulatory scandal, economic downturn, or cyberattack can shake public confidence, erode customer trust, and impact stock prices overnight. Banks and financial institutions must closely monitor public sentiment and be ready to respond to emerging risks.

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How AI-Powered Media Intelligence Helps Tech Companies Stay Ahead of Public Perception

The tech industry moves quickly, and public perception can change within an hour. Whether responding to a product launch, a cybersecurity breach, or industry disruption, technology companies need to monitor real-time media trends to stay ahead of the conversation… or their competition.

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Managing Public Opinion: How Government Agencies and Politicians Can Use Media Intelligence to Stay Ahead

Government agencies, politicians and public sector organizations must monitor public opinion, track media narratives, and manage crisis communication effectively. Whether handling policy announcements, public health concerns, or government reforms, the ability to understand and respond to media sentiment in real time is essential. In the past, changes often came over the course of four years. Today, change can happen on a Friday.

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Why “Being Present” Matters in the PR Community

It’s easy to get caught up in the whirlwind of today’s dynamic public relations environment. Though, as a member of PRSA and an event sponsor, Truescope recognizes that true PR success extends beyond just tactical efforts. It involves being present, engaged, and actively participating in the vibrant PR community.

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Power Up Your PR with Truescope: Reflecting on 2024

As 2024 comes to a close, we're taking a moment to reflect on all the ways we've enhanced your Truescope experience this year. From introducing new content sources and advanced metrics to launching enhanced report formats and smarter AI-driven insights, these features have improved your experience and the value of your investment.

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FIBEP Re-elects Horanska & Murphy

Magdalena Horanska of NEWTON Media and Todd Murphy of Truescope have been re-elected to their roles as Secretary General and President of FIBEP, respectively, signaling a continued era of stability and progress for the global association.

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PRSA ICON 2024:  Themes Shaping Public Relations

As public relations professionals, staying attuned to the latest industry trends has become increasingly vital. PRSA ICON 2024 presents a remarkable opportunity to explore and engage with the most urgent issues and innovations currently transforming public relations. Whether your goal is to refine your skills, expand your network, or embrace future technological advancements, this year's event is thoughtfully designed to ensure your success.

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Media Monitoring Evaluation: A Q4 Best Practice

Feeling overwhelmed when managing multiple media monitoring tools while struggling to demonstrate ROI to leadership? You're not alone. Many PR and communications professionals face limited visibility into media performance, hindering their ability to dominate the news cycle or secure crucial budget approvals.

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Truescope's Guide for Navigating a PR Crisis

As you tackle a crisis, preparation and timely action are your best allies. By following this six-step guide and utilizing the full capabilities of the Truescope platform, you’ll be well-equipped to manage the situation and mitigate its impact. Stay focused, stay informed, and you’ll navigate through the issue successfully.

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Are You Measuring Your Nonprofit's True Impact?

Public awareness goes beyond press releases making headlines. It encompasses the full spectrum of conversations about your organization – from social media engagement to industry publications and even local news segments. Every mention, positive or negative, contributes to the overall public perception of your non-profit.

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How Can AI Transform Your Media Monitoring? Discover Truescope

In the dynamic world of media and communications, staying informed of media coverage, crafting engaging content, and efficiently sharing insights can be overwhelming. For communication professionals, finding the right tools to streamline these tasks is crucial. Enter Truescope’s advanced GenAI-powered Media Assistant—24/7 support system designed to simplify your workflow and enhance your efficiency.

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The 2024 Paris Olympics: Competition and Controversy

While the world’s attention is drawn to Paris for this summer’s 2024 Olympic Games, media coverage plays a major role in how we experience the competition. Because much of the world views the games virtually, we can see how public perception is influenced by the lens through which events are viewed. 

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Bridging the Digital Divide: How Brands Are Adopting Web3

In the digital age, brands have been embracing the innovative potential of Web3. Covered extensively in online articles, these brands are using digital experiences for their consumers, transforming creativity and commerce, redefining design ownership, entertainment, and consumer engagement in the world of gaming, experience, and fashion.

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How Can Media Intelligence Boost Your Nonprofit's Impact?

Public awareness goes beyond press releases making headlines. It encompasses the full spectrum of conversations about your organization – from social media engagement to industry publications and even local news segments. 

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Biden and Trump Debate Sets Internet Ablaze

Last night's presidential debate, a pivotal showdown in the lead-up to the elections, has quickly become the talk of the town, igniting a firestorm of media coverage, online memes, and even merchandise. Truescope’s news monitoring service tracked all the coverage during and after the debate.

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Why a Digital Only PR Strategy Is Killing Your Client

The assertion that "newspapers are dead", including press clippings for PR, is not only premature but misleading. The shift towards digital platforms and social media reveals not the death of print, but its transformation and enduring relevance. For PR professionals measuring their effectiveness with news monitoring tools, ignoring traditional media can be a strategic misstep.

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Hunter Biden Guilty Verdict: Are there two sides to this story?

Truescope’s analysis of related press clippings and social media digs into politically divided reactions from Democrats and Republicans, revealing how the same principle—no one is above the law—receives polarized responses depending on who is on trial and who is reporting the story.

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10 Reasons Traditional News Remains Important to PR

For PR professionals, leveraging traditional media is vital for creating comprehensive and effective communication strategies. By integrating newspaper and magazine press clippings, Truescope provides a comprehensive 360-degree view of our clients’ media exposure. We believe in helping communiucation professionals see the world more clearly.

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Trump Guilty Verdicts: Media Monitoring Underscores Political Divide

Truescope analyzed the media coverage related to former President Donald Trump after his 34 felony convictions for the falsification of business records in the first degree. Applying a media intelligence framework to deeply divided issues can surface the insights needed for actionable decisions and a comprehensive communications plan.

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The Value of Truescope as a PRSA Partner

As one of the most innovative media monitoring services, Truescope's support of the public relations industry is important. Our sponsorship and attendance at recent events was led by two of our top executives in the United States. As an official Industry Partner to PRSA, Truescope is able to more broadly lend our support to PR practitioners by joining these professional communicators in person.

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Reddit's Move into AI Training Data: Implications for Media Monitoring

In a move that could shape the future of AI development, social media platform Reddit recently announced plans to license its vast repository of user-generated content to train large language models (LLMs) for AI companies.

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Crafting a Successful Crisis Communication Plan Using Media Insights

Crafting a successful crisis communication plan is not just about damage control; it's about building resilience and trust with your audience. By grounding your strategy in comprehensive media insights, you equip your organization with the tools needed to manage crises effectively. In this post, I explore the primary steps to creating a sustainable crisis managment plan for public relations.

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Real-Time Sentiment Analysis with Social Media

As we look forward, the evolution of social media monitoring promises even greater insights and capabilities. The future is about predictive analytics, about not just understanding the current sentiment but anticipating future shifts. For those of us at Truescope, and the broader community of media intelligence professionals, this represents an exciting frontier.

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Celebrate Love with Truescope's Award-Winning Media Monitoring

This month we encourage you to fall in love with Truescope, and the value we represent, by taking advantage of our special offer. Experience the benefits of our award-winning service with a free 30-day trial, and discover why clients using other services are switching to Truescope for their media intelligence needs. Or, sign up by February 29th, Leap Day, and receive two additional months free with your annual agreement.

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Maximizing Your Media Monitoring: Generate Effective Communication Insights

Incorporating better media monitoring into your communication planning is not just beneficial; it's a strategic imperative. By understanding media intelligence, analyzing competitive positioning, managing crises proactively, and engaging your audience effectively, you can significantly enhance the impact of your communications efforts.

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Media Monitoring Strategy: 2024 Review

By prioritizing media monitoring strategy and PR evaluation, you gain the power to navigate the changing tides of stakeholders and consumers, make data-driven decisions, outpace competitors, and resonate with your evolving audience. This proactive approach to news monitoring and measurement sets you on course for a year of impactful communication and greater success.

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Harnessing the Power of Social Media Monitoring

It's no revelation that social media has emerged as one of the most powerful tools for businesses to connect with their audience, build brand awareness, and drive engagement. One often-overlooked aspect of this strategy is harnessing the power of social media by monitoring for trends, impact, reach and more. In this blog post, we will explore how businesses can leverage Truescope's social media monitoring to boost their brand awareness and take their online presence to the next level.

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Top PR Monitoring Tools: A Comprehensive Review

While there are many PR monitoring tools available, choosing the right one depends on your specific needs and budget. Also, if your current service isn't delivering what you need, shop around. There are definitely media monitoring options that can meet your expectations, some are reviewed here.

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Truescope: Post-Covid Media Monitoring

Intuitive planning, and the changed needs of post-covid communications, has put Truescope in the perfect position to help today's communicators. Read how Truescope is empowering our clients with the tools they need to excel in this new world. We haven’t combined disparate news monitoring tools from the past 20 years, but rather Truescope has built a new public relations software stack for today’s work… for today’s professional communicator.

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Truescope: Accurate Media Monitoring & Insights for 2024

Each year, communication professionals consider who’s providing their media intelligence and insights, and a consistent theme emerges: the imperative to maximize efficiency and effectiveness in news monitoring and public relations analysis. We explore what innovation is making 2024 a different year, and how we're taking luck out of your communications strategy.

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Navigating the Media Monitoring Landscape: Essential Tips for PR Pros

Technology has made tracking, analyzing, and using your media exposure easier than ever. Whether you call it news monitoring, media monitoring, or media intelligence, Truescope's advanced approach to serving professional communicators is unique. This post outlines a few of the issues for PR pros, along with a few solutions.

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Radio News: Media Monitoring with Truescope

Understand the need for radio news tracking and discover why it's an essential element of media monitoring. This comprehensive guide explores the unique value, challenges, and valuable insights it offers to media professionals.

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The Power of PR Analytics

Understand the world of PR analytics and discover how it empowers communication professionals to make data-driven decisions and enhance their communications effectiveness.

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Best Social Media Monitoring Tools

Compare different social media monitoring tools, including BrandWatch, Hootsuite Insights, Mention, and Truescope, to find the one that suits your needs best for monitoring your brand's online presence.

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The Power of Press Release Monitoring in PR

Public relations (PR) is evolving quickly, staying ahead of the curve is essential to building a strong brand awareness and managing your public image. One crucial aspect of modern PR strategies that often gets overlooked is "press release monitoring." In this blog post, we will delve into the significance of press release monitoring in today's PR landscape, highlighting its role in shaping effective communication strategies and building a reputable brand.

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The Ultimate Guide to Social Media Listening with Truescope

Dive into the realm of social media listening and discover a comprehensive guide that unveils the techniques to help you connect with your audience on a deeper level using Truescope. Learn how to leverage the power of social media for your brand's success.

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2024 Global Digital Marketing Trends

Businesses need to navigate a dynamic landscape that demands a commitment to innovation, cultivating adaptability to integrate new technologies and a keen understanding of emerging technologies to remain competitive. This report equips you with the strategic insights and thought leadership and provides comprehensive insights that your brand can capitalise on in 2024.

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Jim Collishaw Joins Truescope with Govt Media Monitoring Focus

Truescope, the fastest growing provider of media intelligence solutions in North America, is proud to announce the addition of Jim Collishaw as Vice President of Government Sales. Jim brings a wealth of experience in the media intelligence industry and will be a great asset in leading our local, state, and federal government business development team.

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2023 Singaporean Perceptions Towards Popular Payment Methods

Navigating the rapidly evolving payments landscape can be a challenge. But what if you could stay ahead of the curve, understanding the latest trends as they unfold among Singaporeans?

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Demystifying Harmful Content on YouTube and TikTok

Truescope, in collaboration with the Civic Tech Lab at the National University of Singapore Faculty of Arts and Social Sciences (NUS FASS), has published a report following an in-depth study on the portrayal of harmful content on popular video-based platforms YouTube and TikTok.

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PR Efficiency with Truescope – Customize your media monitoring

In the world of Public Relations, where staying ahead of the news and trends is a priority, having the right tools at your fingertips can be a game-changer. Truescope surpasses the existing options by offering a media monitoring and insights solutions that provides comprehensive and relvant infromation.

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Disrupting Media Monitoring: Truescope's vision for the future

In a world overflowing with information, Truescope set out to design a much better way to monitor the media and measure the reach and impact. By offering purpose-built solutions that provide comprehensive, integrated social and mainstream media monitoring, with real-time insights, we’ve been able to help clients make strategic decisions with confidence. 

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Truescope better media monitoring with professional search results

Truescope has developed and deployed a new model for media intelligence. By combining the best technologies with the most comprehensive data set, Truescope can serve clients in a way entirely unique to the industry.

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Greater Value with Truescope: PR Measurement & Insights

Truescope not only provides the latest technology for better media monitoring and analysis, but offers clients extended value through consultative PR measurement and insights. Our team of professional analysts help some of our clients turn the formerly linear path of a communications campaign into a circular cycle that allows for constant refinement.

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Better Media Monitoring with Truescope's Search Strategists

If your media monitoring efforts are falling short of relevance expectations, it may be a time to better understand the value of Truescope’s search strategists. In this post, we dive into the "Three C's" of search optimization that we employ to help supercharge our clients’ media monitoring results: Context, Communication and Collaboration.

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Universal to Truescope: The Great Migration

We’ve had quite the eventful start to 2023; Universal Information Services is now Truescope North America. We're exceptionally proud that our client success team has successfully migrated all our clients to the Truescope platform, achieved just a few months after the merger was announced. Here's an update on our business.

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Truescope Turns Four: The journey so far

This month, Truescope marks four years of age. It was four years ago that CEO John Croll came together with CTO Michael Bade to design a tech-led media intelligence business that would help communicators see their world more clearly. There is still much to do, to improve on, and to innovate. Here, John recaps some of our biggest and most recent highlights and business predictions for 2023.

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Rick Lombardo SVP of Media Intelligence, Truescope

Truescope North America’s Rick Lombardo, Senior Vice President of Media Intelligence, has been in the media information industry for more than 20 years with a CV that reads as a “who’s who” of media intelligence organizations in the USA. We’re thrilled to have Rick’s deep industry experience on the Truescope team, and wanted to get to know more about him.

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Recognizing Truescope women this International Women's Day

In celebration of International Women’s Day today, we are recognizing some of the wonderful, talented and influential women making an impact at Truescope. We have also made a commitment to continue to recognize and celebrate the contributions our women leaders bring to Truescope, every day, not just on March 8 each year.

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An exciting time for media monitoring in the United States

Todd Murphy, newly appointed President of Truescope North America and former CEO of Universal Information Services, discusses the merging of the two companies to form the most complete and client-centric media intelligence service in the United States.

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The expanding role of media intelligence

Media intelligence is just data by another name, and in advanced platforms such as Truescope’s, where social listening and news is coupled with technology to enrich, entity-level analyse, and triage data within minutes of it being live, hugely valuable insights can be surfaced with benefits reaching far beyond the role of media and communications personnel.

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Four ways data can better communicate your story

Data is essential to drive business value and communicators need to be comfortable with data to impress the leadership team, pitch a story to a journalist, or convey a message to a given audience. Here, Kirsty Harman, Truescope NZ's Head of Growth, explores four ways comms pros can use data to better communicate a story.

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Top 5 ways to get more from your media intelligence service

Media intelligence is an investment for organisations and the platforms that exist in 2022, powered by smart tech and the wonders of AI, offer so much more than timely and accurate media monitoring that arrives in your inbox. Here are the Top 5 ways you can get more out of your media intelligence, today.

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How marcomms pros can optimise ROI on TikTok

TikTok is fully integrated into the Truescope platform and in this piece, Kelvin Koh, Commercial Director at Truescope Singapore, explores how marcomms pros can truly optimise ROI.

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The Truescope Singapore media monitoring story (so far)

Since launching two years ago, Truescope Singapore has experienced outstanding growth beyond expectations. Jason Lee, CEO, Truescope Singapore, puts it down to exceptional and experienced people, and of course, an exceptional product. Read more about Truescope Singapore’s story so far in Jason's latest blog.

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From bright lights to bright tech, my career 2.0

Truescope’s VP of Sales, North America, Alan G. Locher, has spent more than 30 years in media and entertainment. Alan has worked on some of America’s best loved soaps and Disney animation classics, and has created a pandemic-born interview series. Now, Alan is bringing smart tech to PR & comms via Truescope and in this piece, shares about his journey from bright lights to bright tech.

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Media Coverage Alerts with Spike Alerts

Being the first to know about escalating issues early-on, well-before they become full-blown crises, or knowing about a campaign as it starts to gain success, may have until now seemed like mission impossible. But Truescope’s latest innovation, Spike Alerts, does just that. Read more about Spike Alerts in this piece by Truescope CX and Product Lead, Sarah Phillips.

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Meet Jodi Ziskin, Vice President, Customer Success, Truescope North America

We're thrilled to introduce Jodi Ziskin, Vice President, Customer Success, Truescope North America. Jodi has more than 30 years of marketing and communications experience and has worked with some of the world's biggest brands. In this piece, Jodi shares more about about her career to date, key learnings, and what excites her about being part of the Truescope team.

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Three tips to make your monitoring solution work harder for you

Whether you are in PR, Comms, Marketing, Intelligence, Research or any other job function, the most effective way to manage, protect and promote your business’ reputation is through real-time and relevant information and insights. In this blog, Truescope's Kelvin Koh, Commercial Director of Singapore, looks at three ways to make your media monitoring solution work harder for you.

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What to expect in communications technology in 2022 - Truescope

Thanks to the rapid speed of information today, technology, big data & AI will continue to play a vital role for communicators. Michael Bade, CTO & co-founder of Truescope, shares what practitioners will start to see in their media intelligence platforms in 2022.

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Using social engagement for industry insight

For those working in online communication, you more than likely know a thing or two about social media engagement, and are tracking it on your owned content. But how deeply are you assessing social media engagement in your competitive space in order to strengthen your communications strategy?

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An overnight success, 30 years in the making

In his latest byline, Truescope Co-Founder and CEO John Croll reflects on the last three years of Truescope and the company's milestones to date, following the recent announcement that it has secured funding from leading venture capital firms Investible and Jelix Ventures, as well as other private investors, and is expanding into the USA.

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TikTok may be your brand’s most important tactic in 2022

In 2020 TikTok was the world’s most downloaded app, and its increasing dominance of social media is a trend that’s showing no signs of slowing down. A platform that was not long ago considered just a craze for the kids, as Instagram and Facebook once were, it’s clearly here to stay with now over one billion users.

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Misinformation, big tech and the big issue of responsibility

The pressure on big tech to take more responsibility for misinformation and moderation online is a hot issue right now. In our latest blog, we take a look at some of the considerations involved in the emerging battle against big tech.

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Leadership learnings during lockdown

When Truescope’s CEO and Co-Founder, John Croll, launched the business almost three years ago, he could never have predicted the challenges leading a business during a pandemic would bring. In his latest byline featured in AdNews, John shares some of his key leadership lockdown learnings.

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In the wake of digitisation, trust will prevail

In his latest byline as seen in Mumbrella, Truescope Co-Founder and CEO John Croll explores the pandemic-accelerated digitisation of the news media industry. In response to Reuters' latest Digital News Report, John discusses the impacts of digitisation and the importance of trustworthy content and hyperlocal news as key factors for the future strength of the media industry.

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The top 5 ways CommsTech can help your entire team

Using media data, insights and analytics has typically been a function of the marketing & comms leads, or by the C-suite. Truescope CX & Product Lead, Sarah Phillips, shares how the use of communications technology like the Truescope app extends beyond these roles, to nearly every organisational position and industry.

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Machine learning and what it means for media intelligence

In his latest blog, Truescope Co-Founder and CTO, Michael Bade, discusses the evolution of machine learning and the invaluable benefits it brings when applied to media intelligence, such as more informed communications, deeper analysis & reporting and the opportunity to engage in proactive rather than reactive activity.

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Leading with purpose

In his latest blog, John Croll explores the road to developing a purpose-led business with a single-minded vision focussed on technology and people. In what he labels his 'most ambitious project to date,' John also discusses the crystal clear purpose of Truescope since day one, 'to better inform communications.'

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25 years of Accountability

This week we celebrated 25 years of AMEC, marked by the annual global Summit. It was an insightful deep dive into accountability in communications and media intelligence, and practitioners have reason to feel reassured. Reassured by today’s opportunities and the thought leaders who are every day working to secure the comms industry’s future as a critically important function in business.

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The big pitch: How tech and AI is the new PR principle

Artificial Intelligence (AI) is defined as the theory & development of computer systems able to perform tasks that normally require human intelligence. Technology has moved rapidly to provide us with machines capable of remarkable things & in his latest blog, Truescope Co-Founder & CTO Michael Bade provides his insights.

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Why measuring media really matters

Communication practitioners have long held varying views on how to effectively measure and evaluate their work. In his latest blog, John Croll explores whether measuring media really matters and if we’re headed in the right direction as an industry.

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The media monitoring glossary

If you’re brand new to media intelligence or want to brush up on the terminology, here’s the list you need, with one new edition you might not have heard before. Truescope is built to be best in class which means we’re changing the game. Media Intelligence covers most of what the Truescope platform can do but as we continue to add functionality & features, we're moving into the CommsTech space.

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The good, the bad and the ugly advice in my career.

I’ve been in media intelligence for over 20 years and as you can probably imagine, I've received plenty of advice throughout my entire career. Some of it has shaped me and some has, let’s just say, been less helpful. 

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Will Biden trump Trump’s social media game?

Biden won the election, but does the new President have the skills to outperform Trump in the social media game? This blog will explore Biden’s social success to date and the likelihood of a future social era dedicated to promoting truth and kindness.

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Are you ready to communicate? Here's what the future of AI holds in 2021

As seen in Mumbrella, Michael Bade, chief technology officer and co-founder of Truescope, looks ahead at what communicators should expect from AI in media intelligence today, and into 2021. 

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Why is Sentiment Analysis important?

With vast media channels, influencers continuing to play an important part in the marketing mix and customers able to express their feelings more publicly than ever before, sentiment analysis is key to understanding the overall opinion, feeling or attitudes toward your brand and industry. If you’re not taking notice of sentiment and using tools to derive insights, how do you remain aware and ahead?

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Is Measurement and Evaluation giving us boardroom satisfaction?

‍‍‍#MeasurementMonth has me challenging my own views of media measurement and evaluation and whether, as an ‘industry veteran’, folk like me are doing enough to bolster its importance in the boardroom. To really understand communication effectiveness let’s take a step right back and ask, Can measurement be defined?

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Truescope Talks: Lena Soh-Ng

‍We spoke to Lena Soh-Ng about the PR industry in Singapore, her top tips for communicators and what her proudest achievements have been so far.

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Tips for smarter use of Media Intelligence in the Post-Covid Economy

With social media increasingly dominating the consumer journey, combined with uncertainty over the effects of the  pandemic, accurate and timely media intelligence has become even more crucial for brands and organisations to stay on top of evolving trends and conversations, to make better informed decisions.

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How to get the most from Media Intelligence

The value of media intelligence is vast - from tracking industry or company specific issues, to social listening, sentiment analysis, reporting and beyond. It’s vital a company or organisation knows how to harness the best data and insights, so we’ve pulled together the four top ways to make your media intelligence work harder. 

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Truescope Talks: Jim Macnamara

In our first interview, we talk to Jim Macnamara, PhD, FAMEC, FAMI, CPM, FPRIA, a Distinguished Professor in the School of Communication at UTS.

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Finding a cure for the current infodemic

The Covid-19 pandemic has brought many challenges, with the global ‘infodemic’ one of the most significant alongside drastic health and economic effects. There is now an increased necessity for accurate and timely news sources, and also for technology to help counter misinformation and disinformation being circulated. 

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Measurement: Beyond Compliance, Find Purpose

Media intelligence is where I’ve spent the past 20 years of my career, and when it comes to measurement, I’ve formed my own fairly strong view of where the industry sits currently and where it’s headed.

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Truescope: The Next Generation In Media Intelligence

AUSTRALIA: With more than 20 years’ media intelligence leadership and expertise, John Croll has today launched his latest project, Truescope, set to challenge the media intelligence industry.

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Immediate Media Analysis for Kiwi Organisations

Homegrown news tracking firm Fuseworks Media has partnered up with industry leader John Croll to tackle communicators' biggest problem - identifying what matters, and how much it matters.

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Better Public Information Management with AI-Driven Media Insights

Whether addressing policy developments, public campaigns, or crisis management, professionals in this arena must have timely insights to effectively shape narratives and drive public understanding.

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Increase Efficiency in Travel and Tourism PR with AI-Powered Insights

Traditional methods of media monitoring, while useful, often leave PR experts reacting to yesterday's news. Today, Truescope’s delivering cutting-edge artificial intelligence agents that are redefining what's possible, enabling professionals to stay proactively ahead of trends and effectively engage audiences in real-time.

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Consumer Sentiment 2025: Media Monitoring for Relevance

Consumer trends and fads shift rapidly, and retail brands must stay connected to evolving public sentiment to remain competitive. Whether facing a PR crisis, changing shopping behaviors, or increased competition, companies that fail to track real-time media trends risk losing relevance and revenue.

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Higher Ed Crisis Comms: Proactive Media Management

The education sector is under constant public scrutiny, with universities and academic institutions facing media coverage related to policy changes, tuition debates, campus incidents, global conflicts, and institutional reputation. Without real-time media tracking, schools risk reacting too late to emerging issues, leading to reputational damage and student distrust.

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Crisis Comms in Health: Media Monitoring Benefits

With attention spans greatly shortened, healthcare organizations must be proactive in managing their media presence. Public perception can flip in an instant due to a product recall, regulatory update, or unexpected health crisis. Without the right tools, misinformation can spread rapidly, leading to reputational damage, loss of trust, and even regulatory scrutiny.

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The Role of Media Monitoring in Crisis Management for Banks and Financial Institutions

In the financial industry, a stable reputation is everything. A regulatory scandal, economic downturn, or cyberattack can shake public confidence, erode customer trust, and impact stock prices overnight. Banks and financial institutions must closely monitor public sentiment and be ready to respond to emerging risks.

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How AI-Powered Media Intelligence Helps Tech Companies Stay Ahead of Public Perception

The tech industry moves quickly, and public perception can change within an hour. Whether responding to a product launch, a cybersecurity breach, or industry disruption, technology companies need to monitor real-time media trends to stay ahead of the conversation… or their competition.

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Managing Public Opinion: How Government Agencies and Politicians Can Use Media Intelligence to Stay Ahead

Government agencies, politicians and public sector organizations must monitor public opinion, track media narratives, and manage crisis communication effectively. Whether handling policy announcements, public health concerns, or government reforms, the ability to understand and respond to media sentiment in real time is essential. In the past, changes often came over the course of four years. Today, change can happen on a Friday.

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Why “Being Present” Matters in the PR Community

It’s easy to get caught up in the whirlwind of today’s dynamic public relations environment. Though, as a member of PRSA and an event sponsor, Truescope recognizes that true PR success extends beyond just tactical efforts. It involves being present, engaged, and actively participating in the vibrant PR community.

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Measurement: Beyond Compliance, Find Purpose

Media intelligence is where I’ve spent the past 20 years of my career, and when it comes to measurement, I’ve formed my own fairly strong view of where the industry sits currently and where it’s headed.

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Truescope: Post-Covid Media Monitoring

Intuitive planning, and the changed needs of post-covid communications, has put Truescope in the perfect position to help today's communicators. Read how Truescope is empowering our clients with the tools they need to excel in this new world. We haven’t combined disparate news monitoring tools from the past 20 years, but rather Truescope has built a new public relations software stack for today’s work… for today’s professional communicator.

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Radio News: Media Monitoring with Truescope

Understand the need for radio news tracking and discover why it's an essential element of media monitoring. This comprehensive guide explores the unique value, challenges, and valuable insights it offers to media professionals.

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Real-Time Sentiment Analysis with Social Media

As we look forward, the evolution of social media monitoring promises even greater insights and capabilities. The future is about predictive analytics, about not just understanding the current sentiment but anticipating future shifts. For those of us at Truescope, and the broader community of media intelligence professionals, this represents an exciting frontier.

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Best Social Media Monitoring Tools

Compare different social media monitoring tools, including BrandWatch, Hootsuite Insights, Mention, and Truescope, to find the one that suits your needs best for monitoring your brand's online presence.

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Media Coverage Alerts with Spike Alerts

Being the first to know about escalating issues early-on, well-before they become full-blown crises, or knowing about a campaign as it starts to gain success, may have until now seemed like mission impossible. But Truescope’s latest innovation, Spike Alerts, does just that. Read more about Spike Alerts in this piece by Truescope CX and Product Lead, Sarah Phillips.

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Media Monitoring Strategy: 2024 Review

By prioritizing media monitoring strategy and PR evaluation, you gain the power to navigate the changing tides of stakeholders and consumers, make data-driven decisions, outpace competitors, and resonate with your evolving audience. This proactive approach to news monitoring and measurement sets you on course for a year of impactful communication and greater success.

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FIBEP Re-elects Horanska & Murphy

Magdalena Horanska of NEWTON Media and Todd Murphy of Truescope have been re-elected to their roles as Secretary General and President of FIBEP, respectively, signaling a continued era of stability and progress for the global association.

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Power Up Your PR with Truescope: Reflecting on 2024

As 2024 comes to a close, we're taking a moment to reflect on all the ways we've enhanced your Truescope experience this year. From introducing new content sources and advanced metrics to launching enhanced report formats and smarter AI-driven insights, these features have improved your experience and the value of your investment.

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The Power of Press Release Monitoring in PR

Public relations (PR) is evolving quickly, staying ahead of the curve is essential to building a strong brand awareness and managing your public image. One crucial aspect of modern PR strategies that often gets overlooked is "press release monitoring." In this blog post, we will delve into the significance of press release monitoring in today's PR landscape, highlighting its role in shaping effective communication strategies and building a reputable brand.

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Truescope: Accurate Media Monitoring & Insights for 2024

Each year, communication professionals consider who’s providing their media intelligence and insights, and a consistent theme emerges: the imperative to maximize efficiency and effectiveness in news monitoring and public relations analysis. We explore what innovation is making 2024 a different year, and how we're taking luck out of your communications strategy.

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Biden and Trump Debate Sets Internet Ablaze

Last night's presidential debate, a pivotal showdown in the lead-up to the elections, has quickly become the talk of the town, igniting a firestorm of media coverage, online memes, and even merchandise. Truescope’s news monitoring service tracked all the coverage during and after the debate.

Invest in a media monitoring service that will make your world clearer!

Truescope delivers comprehensive media monitoring and media analysis across all media types. Truescope has become the media monitoring service clients now use to see their communications world more clearly.
1
No Limiting Restrictions: Truescope doesn’t limit clients to a fixed number of searches or users and allows subscribers the ability to build their own queries for real-time results.
2
More Results / Less Noise: Our comprehensive approach to monitoring all media, from online news and social media, to traditional print and broadcast media, delivers a uniquely integrated solution for our clients.
3
Brand Tracking or Reputation Management: Regardless of your mission, Truescope provides the flexibility, tools and media analytics to meet all applications for public relations and corporate communications.
4
Customized Dashboards and Reports: By using the latest technology in the industry, Truescope lets you see your world more clearly.
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