Blogs - Truescope

Truescope | Resources

Blog Posts

Learn more about trending industry topics and opinions from the expert Truescope team.

VIEW ALL

BLOG POST

Universal to Truescope: The Great Migration

We’ve had quite the eventful start to 2023; Universal Information Services is now Truescope North America. We're exceptionally proud that our client success team has successfully migrated all our clients to the Truescope platform, achieved just a few months after the merger was announced. Here's an update on our business.

Latest Blog Posts

BLOG POST

Universal to Truescope: The Great Migration

BLOG POST

Truescope Turns Four: The journey so far

This month, Truescope marks four years of age. It was four years ago that CEO John Croll came together with CTO Michael Bade to design a tech-led media intelligence business that would help communicators see their world more clearly. There is still much to do, to improve on, and to innovate. Here, John recaps some of our biggest and most recent highlights and business predictions for 2023.

BLOG POST

A sit-down with our Senior Vice President of Media Intelligence, North America

Truescope North America’s Rick Lombardo, Senior Vice President of Media Intelligence, has been in the media information industry for more than 20 years with a CV that reads as a “who’s who” of media intelligence organizations in the USA. We’re thrilled to have Rick’s deep industry experience on the Truescope team, and wanted to get to know more about him.

BLOG POST

Recognizing the women of Truescope this International Women's Day

In celebration of International Women’s Day today, we are recognizing some of the wonderful, talented and influential women making an impact at Truescope. We have also made a commitment to continue to recognize and celebrate the contributions our women leaders bring to Truescope, every day, not just on March 8 each year.

BLOG POST

An exciting time for media intelligence in the United States

Todd Murphy, newly appointed President of Truescope North America and former CEO of Universal Information Services, discusses the merging of the two companies to form the most complete and client-centric media intelligence service in the United States.

BLOG POST

Using social engagement for industry insight

For those working in online communication, you more than likely know a thing or two about social media engagement, and are tracking it on your owned content. But how deeply are you assessing social media engagement in your competitive space in order to strengthen your communications strategy?

BLOG POST

The expanding role of media intelligence

Media intelligence is just data by another name, and in advanced platforms such as Truescope’s, where social listening and news is coupled with technology to enrich, entity-level analyse, and triage data within minutes of it being live, hugely valuable insights can be surfaced with benefits reaching far beyond the role of media and communications personnel.

BLOG POST

Four ways data can better communicate your story

Data is essential to drive business value and communicators need to be comfortable with data to impress the leadership team, pitch a story to a journalist, or convey a message to a given audience. Here, Kirsty Harman, Truescope NZ's Head of Growth, explores four ways comms pros can use data to better communicate a story.

BLOG POST

Top 5 ways to get more from your media intelligence service

Media intelligence is an investment for organisations and the platforms that exist in 2022, powered by smart tech and the wonders of AI, offer so much more than timely and accurate media monitoring that arrives in your inbox. Here are the Top 5 ways you can get more out of your media intelligence, today.

BLOG POST

How marcomms pros can optimise ROI on TikTok

TikTok is fully integrated into the Truescope platform and in this piece, Kelvin Koh, Commercial Director at Truescope Singapore, explores how marcomms pros can truly optimise ROI.

BLOG POST

More than media intelligence: Truescope Singapore’s story (so far)

Since launching two years ago, Truescope Singapore has experienced outstanding growth beyond expectations. Jason Lee, CEO, Truescope Singapore, puts it down to exceptional and experienced people, and of course, an exceptional product. Read more about Truescope Singapore’s story so far in Jason's latest blog.

BLOG POST

From bright lights to bright tech, my career 2.0

Truescope’s VP of Sales, North America, Alan G. Locher, has spent more than 30 years in media and entertainment. Alan has worked on some of America’s best loved soaps and Disney animation classics, and has created a pandemic-born interview series. Now, Alan is bringing smart tech to PR & comms via Truescope and in this piece, shares about his journey from bright lights to bright tech.

BLOG POST

Be alerted to unusual increases in your media coverage, with new Spike Alerts

Being the first to know about escalating issues early-on, well-before they become full-blown crises, or knowing about a campaign as it starts to gain success, may have until now seemed like mission impossible. But Truescope’s latest innovation, Spike Alerts, does just that. Read more about Spike Alerts in this piece by Truescope CX and Product Lead, Sarah Phillips.

BLOG POST

Meet Jodi Ziskin, Vice President, Customer Success, Truescope North America

We're thrilled to introduce Jodi Ziskin, Vice President, Customer Success, Truescope North America. Jodi has more than 30 years of marketing and communications experience and has worked with some of the world's biggest brands. In this piece, Jodi shares more about about her career to date, key learnings, and what excites her about being part of the Truescope team.

BLOG POST

Three tips to make your monitoring solution work harder for you

Whether you are in PR, Comms, Marketing, Intelligence, Research or any other job function, the most effective way to manage, protect and promote your business’ reputation is through real-time and relevant information and insights. In this blog, Truescope's Kelvin Koh, Commercial Director of Singapore, looks at three ways to make your media monitoring solution work harder for you.

BLOG POST

What to expect in communications technology in 2022 (and beyond)

Thanks to the rapid speed of information today, technology, big data & AI will continue to play a vital role for communicators. Michael Bade, CTO & co-founder of Truescope, shares what practitioners will start to see in their media intelligence platforms in 2022.

BLOG POST

An overnight success, 30 years in the making

In his latest byline, Truescope Co-Founder and CEO John Croll reflects on the last three years of Truescope and the company's milestones to date, following the recent announcement that it has secured funding from leading venture capital firms Investible and Jelix Ventures, as well as other private investors, and is expanding into the USA.

BLOG POST

TikTok may be your brand’s most important tactic in 2022

In 2020 TikTok was the world’s most downloaded app, and its increasing dominance of social media is a trend that’s showing no signs of slowing down. A platform that was not long ago considered just a craze for the kids, as Instagram and Facebook once were, it’s clearly here to stay with now over one billion users.

BLOG POST

Misinformation, big tech and the big issue of responsibility

The pressure on big tech to take more responsibility for misinformation and moderation online is a hot issue right now. In our latest blog, we take a look at some of the considerations involved in the emerging battle against big tech.

BLOG POST

Leadership learnings during lockdown

When Truescope’s CEO and Co-Founder, John Croll, launched the business almost three years ago, he could never have predicted the challenges leading a business during a pandemic would bring. In his latest byline featured in AdNews, John shares some of his key leadership lockdown learnings.

BLOG POST

In the wake of digitisation, trust will prevail

In his latest byline as seen in Mumbrella, Truescope Co-Founder and CEO John Croll explores the pandemic-accelerated digitisation of the news media industry. In response to Reuters' latest Digital News Report, John discusses the impacts of digitisation and the importance of trustworthy content and hyperlocal news as key factors for the future strength of the media industry.

BLOG POST