Blog Posts

Learn more about trending industry topics and opinions from the expert Truescope team.

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BLOG POST

Meet Jodi Ziskin, Vice President, Customer Success, Truescope North America

We're thrilled to introduce Jodi Ziskin, Vice President, Customer Success, Truescope North America. Jodi has more than 30 years of marketing and communications experience and has worked with some of the world's biggest brands. In this piece, Jodi shares more about about her career to date, key learnings, and what excites her about being part of the Truescope team.

Latest Blog Posts

BLOG POST

Meet Jodi Ziskin, Vice President, Customer Success, Truescope North America

We're thrilled to introduce Jodi Ziskin, Vice President, Customer Success, Truescope North America. Jodi has more than 30 years of marketing and communications experience and has worked with some of the world's biggest brands. In this piece, Jodi shares more about about her career to date, key learnings, and what excites her about being part of the Truescope team.

BLOG POST

Three tips to make your monitoring solution work harder for you

Whether you are in PR, Comms, Marketing, Intelligence, Research or any other job function, the most effective way to manage, protect and promote your business’ reputation is through real-time and relevant information and insights. In this blog, Truescope's Kelvin Koh, Commercial Director of Singapore, looks at three ways to make your media monitoring solution work harder for you.

BLOG POST

What to expect in communications technology in 2022 (and beyond)

Thanks to the rapid speed of information today, technology, big data & AI will continue to play a vital role for communicators. Michael Bade, CTO & co-founder of Truescope, shares what practitioners will start to see in their media intelligence platforms in 2022.

BLOG POST

Using social engagement for industry insight

For those working in online communication, you more than likely know a thing or two about social media engagement, and are tracking it on your owned content. But how deeply are you assessing social media engagement in your competitive space in order to strengthen your communications strategy?

BLOG POST

An overnight success, 30 years in the making

In his latest byline, Truescope Co-Founder and CEO John Croll reflects on the last three years of Truescope and the company's milestones to date, following the recent announcement that it has secured funding from leading venture capital firms Investible and Jelix Ventures, as well as other private investors, and is expanding into the USA.

BLOG POST

TikTok may be your brand’s most important tactic in 2022

In 2020 TikTok was the world’s most downloaded app, and its increasing dominance of social media is a trend that’s showing no signs of slowing down. A platform that was not long ago considered just a craze for the kids, as Instagram and Facebook once were, it’s clearly here to stay with now over one billion users.

BLOG POST

Misinformation, big tech and the big issue of responsibility

The pressure on big tech to take more responsibility for misinformation and moderation online is a hot issue right now. In our latest blog, we take a look at some of the considerations involved in the emerging battle against big tech.

BLOG POST

Leadership learnings during lockdown

When Truescope’s CEO and Co-Founder, John Croll, launched the business almost three years ago, he could never have predicted the challenges leading a business during a pandemic would bring. In his latest byline featured in AdNews, John shares some of his key leadership lockdown learnings.

BLOG POST

In the wake of digitisation, trust will prevail

In his latest byline as seen in Mumbrella, Truescope Co-Founder and CEO John Croll explores the pandemic-accelerated digitisation of the news media industry. In response to Reuters' latest Digital News Report, John discusses the impacts of digitisation and the importance of trustworthy content and hyperlocal news as key factors for the future strength of the media industry.

BLOG POST

The top 5 ways CommsTech can help your entire team

Using media data, insights and analytics has typically been a function of the marketing & comms leads, or by the C-suite. Truescope CX & Product Lead, Sarah Phillips, shares how the use of communications technology like the Truescope app extends beyond these roles, to nearly every organisational position and industry.

BLOG POST

Machine learning and what it means for media intelligence

In his latest blog, Truescope Co-Founder and CTO, Michael Bade, discusses the evolution of machine learning and the invaluable benefits it brings when applied to media intelligence, such as more informed communications, deeper analysis & reporting and the opportunity to engage in proactive rather than reactive activity.

BLOG POST

Leading with purpose

In his latest blog, John Croll explores the road to developing a purpose-led business with a single-minded vision focussed on technology and people. In what he labels his 'most ambitious project to date,' John also discusses the crystal clear purpose of Truescope since day one, 'to better inform communications.'

BLOG POST

25 years of Accountability

This week we celebrated 25 years of AMEC, marked by the annual global Summit. It was an insightful deep dive into accountability in communications and media intelligence, and practitioners have reason to feel reassured. Reassured by today’s opportunities and the thought leaders who are every day working to secure the comms industry’s future as a critically important function in business.

BLOG POST

Why measuring media really matters

Communication practitioners have long held varying views on how to effectively measure and evaluate their work. In his latest blog, John Croll explores whether measuring media really matters and if we’re headed in the right direction as an industry.

BLOG POST

Truescope Talks: Kieran Moore

In this edition of Truescope Talks we caught up with one of Australia's most influential and respected communication professionals, Kieran Moore. Kieran has more than 35 years' experience within the industry and is highly regarded for her thought leadership work with industry leaders. We spoke to Kieran about her latest venture and experience in the comms industry to date. 

BLOG POST

The big pitch: How tech and AI is the new PR principle

Artificial Intelligence (AI) is defined as the theory & development of computer systems able to perform tasks that normally require human intelligence. Technology has moved rapidly to provide us with machines capable of remarkable things & in his latest blog, Truescope Co-Founder & CTO Michael Bade provides his insights.

BLOG POST

The media intelligence glossary

If you’re brand new to media intelligence or want to brush up on the terminology, here’s the list you need, with one new edition you might not have heard before. Truescope is built to be best in class which means we’re changing the game. Media Intelligence covers most of what the Truescope platform can do but as we continue to add functionality & features, we're moving into the CommsTech space.

BLOG POST

Truescope Talks: Tony Gillies

In this edition of Truescope Talks we were honoured to speak to one of the most respected media and communications professionals, Tony Gillies. For 16 years, Tony was a leader of AAP and accountable for its editorial and commercial operations as well as leading over 200 staff here and abroad. Tony is starting his own regional media business, NewsFarm, with former colleagues and media execs. 

BLOG POST

The good, the bad and the ugly advice in my career.

I’ve been in media intelligence for over 20 years and as you can probably imagine, I've received plenty of advice throughout my entire career. Some of it has shaped me and some has, let’s just say, been less helpful. 

BLOG POST

Will Biden trump Trump’s social media game?

Biden won the election, but does the new President have the skills to outperform Trump in the social media game? This blog will explore Biden’s social success to date and the likelihood of a future social era dedicated to promoting truth and kindness.

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