Inside the World of Luxury: Social Media Trends and Competitive Edge Insights (Part 4)

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Trending Topics & Conversation Drivers

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Dior’s Trending Topics & Conversation Drivers

Dior underscored the significance of brand and celebrity collaborations by tapping into notable celebrities including Anya Taylor-Joy, Apo Nattawin, Jisoo, Kimberley Woltemas, Mile Phakphum, and Park Solomon, among others. The employment of individuals from different countries and cultures to represent the brand ensured a widespread reach of the luxury goods company across social media platforms.

Moreover, Dior also capitalised on strengthening their presence through opulent exhibits, such as the Dior Gold House in Bangkok. The new concept store paid homage to the Dior headquarters at 30 Avenue Montaigne and showcased the latest men’s and women’s wear collections. The Saudi National Museum also displayed the Christian Dior: Designer of Dreams exhibit during their Riyadh Season.

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Chanel’s Trending Topics & Conversation Drivers

Celebrity collaborations are deeply embedded in the Chanel culture, coining the term “muses” to describe influential personalities who have inspired the brand, including Lily-Rose Depp, Vanessa Paradis, and Keira Knightley. Moreover, the brand also enlisted notable figures in entertainment as ambassadors, including Jennie, Dua Lipa, and Tilda Swinton, among others.

Over the years, Chanel remained faithful towards their embellished dresses, tweed designs, and the iconic logo which features interlaced “C”s that mirror each other. In the present day, the classic and elegant designs of the house continue to make its mark in the fashion industry.

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Richemont’s Trending Topics & Conversation Drivers

The Panerai watches remain a central figure in the Richemont landscape, as the classic bold design and rich heritage continue to appeal to watch enthusiasts. Moreover, the Cartier fineries and Van Cleef & Arpels jewelries remain widely mentioned across social media channels for their classic designs.

The brand mainly utilises Instagram to showcase their campaigns and products, opting for simple but elegant content. Across the platform, Cartier boasts 15.4 million followers, Van Cleef & Arpels garnered 3.7 million followers, and Panerai amassed 1.2 million followers.

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LV’s Trending Topics & Conversation Drivers

Louis Vuitton took celebrity collaborations one step further as musician and designer Pharrell Williams and dj and designer Nigo head the design of the Men's Fall-Winter Show 2025. The show was said to be a tribute to the duo’s creative partnership.

Moreover, the fashion powerhouse once again displayed their deep appreciation for art by re-releasing the iconic Takashi Murakami X Louis Vuitton collection, in celebration of the collaboration’s 20th anniversary. The brand tapped on American actress Zendaya to be the face of the campaign, and went on to establish a series of Louis Vuitton pop-up stores in New York City, London, Milan, Seoul, Shanghai, Singapore, and Tokyo.

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Gucci’s Trending Topics & Conversation Drivers

Gucci’s glamour was further highlighted by prominent entertainment figures such as Jin, Andrew Garfield, Paul Mescal, and Cara Delevingne. The stars wore Gucci looks during significant events such as performances, award shows, movie premiers, and the red carpet.

Gucci proved that they can withstand the sign of the times not just through their clothing but through utilising one of the trendiest materials in the markets and across different industries, the short-form content. Gucci’s TikTok account has amassed 5.7 millions followers and 65.6 million likes. The brand’s activeness in the app and their production of high-quality content ensured their relevance across generations.

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Hermes’ Trending Topics & Conversation Drivers

The Hermes bags, specifically the Birkin and the Kelly collection, remain significant topics of discussion. Considered as classics, the bags have become a symbol of class, refinement, and wealth. With supplies being limited, it has been labelled as “the most coveted bag in the world” by some publications. The significance of the collections led to other brands creating “dupes” of the originals, such as Walmart’s “Wirkins”.

Moreover, the brand was also associated with concepts of self-expression and individuality, as people continue to be inspired by Jane Birkin’s habit of decorating her Birkin bags with trinkets and personal touches.