Maritime and Shipping Industry: A Deep Dive

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Table Of Contents

1. Maritime and Shipping Bodies: An Overview

2. KMG’s Entities in the Media

3. Across the Dry Bulk Shipping Industry

4. Across the Offshore Marine Solutions Industry

5. Positive Peaks: KMG Entities

6. Positive & Neutral Peaks: KMG Competitors in the Dry Bulk Shipping Industry

7. Positive Peaks: KMG Competitors in the Offshore Marine Solutions Industry

8. KMG Entities: What’s Driving Maritime Conversations?

9. KMG Competitors: What’s Driving Maritime Conversations?

10. Media Presence in the Maritime Community

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1. Maritime and Shipping Bodies: An Overview

Liable for the transport of finished products and raw materials, the maritime and shipping industry sits at the centre of global economy and international trade. To gain insights in the industry, Truescope delved into the social media conversations and online news surrounding maritime and shipping from  10 Sep 2024 -  10 Mar 2025.

Data revealed that KMG competitor, Hapag-Lloyd, led the SOV, with 26.2%. Furthermore, it displayed online news channels (91.2%) as the main platform where the companies were discussed.

The analysis highlighted significant maritime and shipping bodies such as the Kuok Maritime Group (KMG) (12.8% in the SOV), composed of four entities, namely PaxOcean, PACC Offshore Services Holdings (POSH), Pacific Carriers Limited (PCL), and McPEC.

Although the companies gained predominantly neutral sentiments due to online news mentions, it can be noted that favourable sentiments were driven mostly by sustainability initiatives, news of profit growth, and collaborations.

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2. KMG’s Entities in the Media

Among KMG’s entities, PaxOcean dominated the SOV with 43.2% (202 Mentions, 7,274 Social Engagements). On the other hand, POSH generated 37.6% (176 Mentions, 3,051 Social Engagements), while PCL occupied 12.8% (60 Mentions, 4,223 Social Engagements) of the SOV, and McPEC took up 6.4% (30 Mentions, 2,679 Social Engagements).

PaxOcean received the most number of positive mentions, fuelled by the keel lay of the first fully electric tug at PaxOcean Batam, Indonesia. The milestone was received favourably, with netizens congratulating the Group. On the other hand, neutral mentions were driven by the announcement of PaxOcean’s completion of repair and reactivation of the Basrec 2.

POSH’s positive sentiments stemmed from being awarded a Subsea Umbilicals, Risers, and Flowlines (SURF) installation contract in the Arabian Gulf. Netizens expressed congratulatory remarks towards the offshore marine services provider. Meanwhile, neutral sentiments were brought about by apparent POSH offshore jobs in Singapore, Indonesia, Malaysia, Ireland, and India.

PCL’s favourable mentions may be attributed to signing a Memorandum of Understanding (MoU), together with PaxOcean and the American Bureau of Shipping (ABS), to collaborate on developing retrofit strategies. Netizens expressed their congratulations towards the initiative. On the other hand, neutral mentions can be attributed to collaboration with Access Singapore for their Pathways Programme to showcase career opportunities in the maritime industry.

McPEC’s favourable mentions were driven by being part of Singapore Maritime Week 2025,  which netizens have shown interest in. Meanwhile, neutral sentiments stemmed from apparent job opportunities at McPEC.

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3. Across the Dry Bulk Shipping Industry

Across the dry bulk shipping industry, Hapag-Lloyd led the conversation with 49.4% in the SOV (952 Mentions), driven by news of the Gemini Cooperation Agreement between the German company and Maersk. Filed with the Federal Maritime Commission, the agreement allows companies to share vessels in the trades between the United States and Asia, the Middle East, and Europe.

Berge Bulk received the highest Engagement Rate (8,237), brought about by mentions of being a key industry player focusing on time charter rates, cargo holds, and fleet optimisation.

PCL garnered the highest Positive Sentiment (81.7%), fuelled by the signing of an MoU with PaxOcean and the ABS to collaborate on developing retrofit strategies.

Online news channels served as the top media platform for the companies, driven by article mentions and market studies.

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4. Across the Offshore Marine Solutions Industry

In the offshore marine solutions industry, Diamond Offshore Drilling dominated the conversation with 31.6% in the SOV, fuelled by news of its acquisition by Noble Corp PLC. It was reported that the move would further Noble’s position in the deepwater market, and help them achieve significant integration synergies.

POSH accumulated the most Engagement Rate (3,051), driven by the launch of KMG's first e-supply boat from shipyard to water.

POSH also received the highest Positive Mentions (74.4%), which may be attributed to being awarded the SURF installation contract in the Arabian Gulf.

Online news channels was the most utilised platform for the companies, fuelled by article mentions and market studies as well.

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5. Positive Peaks: KMG Entities

PaxOcean obtained the highest Volume of Positive mentions (9 mentions) on 5 Nov, brought about by KMG’s Diwali greeting. In total. PaxOcean received 89 Positive Mentions.

POSH garnered the most Volume of Positive mentions on 5 Nov, with 61 mentions. This can be attributed predominantly to the company obtaining the SURF installation contract. POSH garnered a total of 131 Positive Mentions.

PCL gained the peak Volume of Positive mentions on 5 Nov, with 9 mentions, driven by their Diwali greeting. PCL amassed a total of 49 Positive Mentions.

McPEC received the highest Volume of Positive mentions on 29 Oct (9 mentions), fuelled by KMG’s Sustainability Report which underscored the Group’s commitment to integrating Environmental, Social, and Governance (ESG) material priorities into its business practices. McPEC obtained a total of 29 Positive Mentions.

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6. Positive & Neutral Peaks: KMG Competitors in the Dry Bulk Shipping Industry

Hapag-Lloyd drew the top count of Volume of Positive mentions on 29 Oct (4 Mentions), largely brought about bynews of pre-tax earnings of $3.6 billion for the first nine months of 2024. Hapag-Lloyd received a total of 31 Positive Mentions.

Berge Bulk gained the largest number of Volume of Positive mentions on 5 Feb (111 Mentions), driven by mentions of being a key player in the dry bulk shipping industry, as well as reports of the sector being projected to grow by $3.60 billion from 2025-2029. Berge Bulk obtained a total of 357 Positive Mentions.

Meanwhile, Norden garnered mostly neutral sentiments due to news mentions. The shipping company received the highest Volume of Neutral mentions on 31 Oct (155 Mentions), fuelled  by reports of a $25 million net profit in the third quarter (Q3) of 2024, while continuing to return cash to shareholders in line with their pay-out policy. Overall, Norden amassed 367 Neutral Mentions.

Oldendorff received the highest Volume of Positive mentions on 15 Nov (5 Mentions), which can be attributed towardsnews of the chemical tankers market being poised to reach $60.92 billion by 2033. It can be noted that while Oldendorff is primarily a dry bulk shipping company, they previously owned and operated a chemical tanker through their subsidiary, Eships. The shipping company garnered a total of 7 Positive Mentions.

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7. Positive Peaks: KMG Competitors in the Offshore Marine Solutions Industry

Diamond Offshore Drilling gained the most Volume of Positive mentions on 29 Oct (12 Mentions), due toits acquirer, Noble Corporation, being named as one of the top energy dividend stocks to consider for investors. Diamond Offshore Drilling accumulated a total of 26 Positive Mentions.

Bumi Armada received the highest count of Volume of Positive mentions on 1 Nov (7 Mentions), fuelled by entering an engineering, procurement, construction, installation and modification (EPCIM) agreement with EnQuest Heather Ltd for the provision of a Flare Gas Recovery System. The company amassed 38 Positive Mentions overall.

Tidewater garnered peak Volume of Positive mentions on 15 Oct (6 Mentions), driven by news of a new high-tech fueling station in Pasco, Washington. The company received a total of 15 Positive Mentions.

MMA Offshore reached the top Volume of Positive mention on 13 Dec (1 Mention), after it was named by Shaw and Partners as one of their 2024 stock picks. MMA Offshore obtained 7 Positive Mentions overall.

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8. KMG Entities: What’s Driving Maritime Conversations?

PaxOcean sat at the centre of maritime decarbonisation, marine electrification, and energy-efficient logistics advancements as the launch of KMG's first fully e-supply boat from shipyard to water, and keel lay of the fully electric tug took place at PaxOcean Batam in Indonesia.

POSH continues to bea cornerstone in the offshore support vessel market, as the industry continues to be projected to to soar to $40.9 billion by 2033.

PCL’s collaborations and participation in events remain a significant driver of conversation as it extend its association with different sectors. PCL’s notable collaborators include ABS and educational institutions Semarang - Merchant Marine Polytechnic and Sekolah Tinggi Ilmu Pelayaran (STIP) Jakarta, while events include SIBCON 2024 and the MaritimeOne Youth Forum 2025, among others.

Subsequently, McPec’s participation in the Singapore Maritime Week (SMW) underscores their commitment to developing a sustainable, next-generation maritime ecosystem in Singapore through collaboration and innovation.

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9. KMG Competitors: What’s Driving Maritime Conversations?

Hapag-Lloyd and Maersk’s collaborationremain a topic of discussion, stressing the company's goal of offering improved service through reliable and resilient supply chain. Recently, it was reported that the Shanghai Port was chosen as one of the core hub ports of the Gemini Cooperation due to its efficiency in port operation and digital capabilities.

Berge Bulk continues tounderscore the importance of focusing on time charter rates, cargo holds, fleet optimisation, and data synthesis to remain competitive, as the dry bulk shipping market continues to be projected to grow by $3.60 billion from 2025-2029, driven by rising global seaborne trade and AI-driven market transformation.

Norden’s collaboration with USAID to combat corruption in the maritime industry remains a notable subject. Through the initiative, the Maritime Anti-Corruption Network (MACN) and and its implementing partners, Eldib Pandi and the Convention on Business Integrity, aims to increase the number of companies and vessels using MACN’s HelpDesk to address the root causes of maritime sector corruption.

Oldendorff’s announcement of the installation of the Norsepower Rotor Sails in the Chinook Oldendorff emphasises their commitment to sustainability. The rotor sails aim to harnesses wind energy to reduce fuel consumption on transpacific routes by about 10-15%.

The delay of the deepwater drilling sector’s upcycle to 2026 or later, which includes Diamond Offshore Drilling, implies a cautious approach to recovery and a potential market correction in the sector.

Bumi Armada’s collaboration with MISCunderscored their goal to leverage a cooperation between talent pools, project development, and engineering capability. It was reported that the alliance would be situated as a leading, floating production businesses with the scale, resources, and financial capacity to compete in the capital-intensive offshore floating production industry.

Tidewater's new high-tech fueling station, which aims to expand access to biofuels, highlights their objective to provide sustainable alternative to fossil fuels. The initiative allows different industries to utilise cleaner fuel and reduce carbon emissions.

MMA Offshore’s initiative to have Unique Group provide precise depth data around Fremantle Sailing Club, as well as for the entry to Fremantle Fishing Boat Harbouremphasises their aim to provide safe navigation and operations. The initiative allows vessels to be steered accurately, contributing to the safety of marine activities in the harbour.

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10. Media Presence in the Maritime Community

Real-time insights provided by Truescope allows a company to follow the direction of their media presence. Moreover, it enables them to keep up or stay ahead of crises and trends through the provision of data access, tracking of customer and competitor behaviour and market conditions, and expediting dynamic risk management.

Truescope provides easy access to key performance indicators (KPIs) of media presence through features such as engagement rates, media mentions, sentiment analysis, and identification of top-performing social media platforms, channels, personalities, and organisations, among others. Tracking these KPIs through the customisable dashboard is vital in measuring progress towards goals, making data-driven decisions, and understanding the effectiveness of one’s social media strategy.