I’ve always been interested in journalism, public relations and connecting people so working at Burrelles was the perfect job for me. Since the company was growing and moving online, I had the incredible opportunity of creating a digital media directory and guiding the sales process.
This experience helped me gain the knowledge and tools to create CommPRO.biz some ten years ago. I’m grateful to all the people I’ve met throughout my career that helped me launch my company. Throughout the years we’ve always focused on breaking into new sectors to produce educational, newsworthy, thought-provoking and inspiring content for our audience.
As a business-to-business (B2B) digital publisher we offer professional development and event production for corporate communications professionals across industry sectors including, advertising, investor relations, marketing, public relations, social and digital media and more.
With a passion for news and communications, we launched our corporate communications and public relations content at PRSA in Washington, DC in 2010 which was a huge milestone. Throughout the years, CommPRO’s offerings expanded to include webinars, investor relations (IR), financial communications, event management, financial technology (FinTech), blockchain and more for our global audience. I particularly enjoy learning and growing from our diverse community of contributors and sponsors on the latest trends in government, business, law, finance, technology, digital communications, human resources and more.
With the growth of blockchain, I’m proud to be the New York City Leader of BitAngels, the world’s premier investor network for the industry, where founders and entrepreneurs pitch their startups to investors and other C-Suite executives. Since the pandemic, our passionate community has continued to engage, provide content, have virtual discussions and in-depth conversations on a wide range of topics.
Customer experience and satisfaction are critical in our digitally connected world and content is the driving force.
I really love the power of content to be a force for change. A great content experience (reading an article, participating in a virtual event, etc.) creates space for people to pause and reflect. This is where transformation happens, really the beginning of a brand evolution.
And having a content strategy that aligns across all departments in an organisation is critical. If you don’t have a clearly articulated and documented content strategy, it’s almost impossible to align your marketing and sales folks with your company’s vision and make the case for bringing on the right people, tools and processes to execute the strategy.
Since content is the engine that drives not only modern marketing and sales but also customer delight, it ends up at the heart of user experience sooner or later. So why aren’t we making it an integral part of the transformation journey early on? I believe there are three main issues:
Great content is key to setting your business apart from your competition. To succeed, you need to consider it early in your transformation process, so you can offer customers the experiences they want.
I believe it’s important for communicators to understand the times we’re living in. Politics, the pandemic and their impact on the global stage are challenging and divisive, to say the least. I can only speak for myself and my colleagues who take a balanced approach and welcome fact-based debates.
The onset of fake news and misinformation came about as a result of communicators not caring about the greater good of society. We all know that regulating social media is challenging, enabling far too many to become social media platforms will continue to be the primary enabler. That’s not changing anytime soon. What’s the solution? Prior to creating or sharing content, it’s important to do in-depth research and analysis to ensure you’re delivering messages that are based on facts.
This is a terrific and timely question. We’re about to launch an industry-wide survey on the challenges facing all industry sectors, not just blockchain, in regard to events and business networking. The impact of the Delta Variant is not going away anytime soon. Healthcare concerns and costs will continue to take a toll in the C-Suite. We’re going to look at the impact the pandemic is taking on corporate travel tied to events, along with the willingness and comfort level for people to network “live” in a closed environment.
As far as my role in hosting events for both CommPRO and the New York City BitAngels, we’re planning virtual events, with the ability to pivot to making them “hybrid.” In the meantime, the beat goes on and deals are being done. When organising panels, I’m always thinking about creating a content space that is a platform for meaningful connections.