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Truescope establishes innovative partnership with Bloomberg

AUSTRALIA, SYDNEY: Truescope, the newly launched media intelligence company founded by industry leaders John Croll and Michael Bade, has secured a global content partnership with Bloomberg, the first of its kind in Asia Pacific.

The partnership will allow Truescope access to Bloomberg’s award-winning news and analysis, which will provide a breadth and depth of service to clients that no other intelligence provider can offer.

Bloomberg’s strength – delivering data, news and analytics through innovative technology, quickly and accurately – will be combined with Truescope’s cloud-based technology and bespoke machine learning to aggregate big data across media types and languages into a single searchable database.

Truescope CEO, John Croll said he is thrilled with what this means for clients globally.

“This deal with Bloomberg buoys us with the confidence that not only is our model and offering on point, but that we are outpacing our competitors when it comes to our technology, vision, and now, our breadth of coverage. We couldn’t be more pleased and look forward to our clients benefitting from this world-leading content” John said.

Truescope is operational in New Zealand and Singapore and harnesses millions of media items every day to deliver customers real time, real information, now with the inclusion of the world’s most diverse media network.

Bloomberg is the global business and financial information and news leader, giving influential decision makers a critical edge by connecting them to a dynamic network of information, people and ideas.  


For media information contact:

Emma Catchpole: | +61 402 732 260

Shelley Hammond: | +61 427 547 898

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